Private EquityRIA · CRD 282706SEC-RegisteredPrivate Fund Adviser

Updated:

SNR

SNR is a private equity based in Seattle, founded 2015; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts for...

SNR logo

SNR

SNR is an SEC-registered investment adviser in Seattle, Washington, registered since 2022.

General information

Firm type

Private Equity

Year founded

2015

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Seattle

Corporate office

San Francisco, CA, United States

Principals

Kevin Mahaffey

Co-founder & Investor

Amit Gupta

Co-founder & Investor

Sector focus

Enterprise SoftwareAI/MLRobotics & AutomationSpaceTechEnergy Transition & RenewablesBiotech

Frequently asked questions

Who runs investment decisions at SNR?

Investment decisions are led by co-founders Kevin Mahaffey and Amit Gupta. Mahaffey, a cybersecurity unicorn founder and former Y Combinator partner, brings deep technical and crisis-tested founder experience. Gupta complements this with company-building expertise gained across Qualcomm, INQ Mobile, Lookout, and Benchling. All investment activity flows through this dual-principal structure.

How does SNR source proprietary deal flow?

SNR relies on the personal networks Kevin Mahaffey and Amit Gupta built across nearly two decades in Silicon Valley. Mahaffey's tenure as a part-time Y Combinator partner provides direct access to a concentrated pipeline of early-stage technical founders. Gupta's operating roles at high-growth companies give the firm insight into talent and company-building trends before they become widely shopped.

Is SNR structured as a single family office or does it operate more like a venture firm?

SNR is structured as a venture capital firm, not a family office. Both principals deploy capital earned through technology operating exits rather than inherited wealth. The firm raises institutional and individual commitments and invests them according to a disciplined, early-stage thesis focused on productivity-enhancing companies.

What investment stages does SNR typically target?

SNR targets the earliest stages of company formation, describing itself as a 'first-believer' in founders. The firm writes first checks into companies that are often pre-revenue or pre-product, where technological risk remains high but the principals' operating experience can materially change the trajectory of a technical team.

Does SNR participate in fund commitments or only direct deals?

The firm's public materials exclusively describe direct investments in early-stage operating companies. There is no mention of fund-of-fund commitments, secondaries purchases, or co-investment vehicles alongside external general partners. SNR's value proposition is its hands-on, operator-to-founder partnership model.

Which sectors does SNR explicitly avoid?

SNR does not publish an explicit negative list, but its portfolio rationale is centered on software-enabled, defensible technology that shifts productivity curves. Consumer internet, media, and traditional brick-and-mortar businesses appear absent from its portfolio. The firm's capital explicitly chases audacious technical problems — asteroid mining, wildfire-fighting AI, autonomous robots — and implicitly avoids capital-light or undifferentiated services businesses.

What is SNR's known posture on co-investments alongside external GPs?

SNR does not market itself as a co-investment partner. The firm's first-believer identity suggests it prefers to lead or anchor rounds where its operator advice is uniquely valued. No co-investment vehicles, syndicates, or preferred-GP relationships are disclosed publicly.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on private equity firms?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Seattle Private Equity profiles