Private Equity

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SNR

SNR are principles-driven builders who aim to be first-believers in the most ambitious founders on the planet and help them succeed. They focus on big...

SNR logo

SNR

SNR are principles-driven builders who aim to be first-believers in the most ambitious founders on the planet and help them succeed. They focus on big opportunities, equity-efficient execution paths, avoiding death, and long-term partnerships. They operate differently than other venture firms and aim to earn the promotion from investor to friend.

General information

Firm type

Private Equity

Year founded

2015

Location

Region

North America

Country

United States

City

Seattle

Corporate office

San Francisco, CA, United States

Principals

Kevin Mahaffey

Co-founder & Investor

Amit Gupta

Co-founder & Investor

Sector focus

Enterprise SoftwareAI/MLRobotics & AutomationSpaceTechEnergy Transition & RenewablesBiotech

Frequently asked questions

Who runs investment decisions at SNR?

Investment decisions are led by co-founders Kevin Mahaffey and Amit Gupta. Mahaffey, a cybersecurity unicorn founder and former Y Combinator partner, brings deep technical and crisis-tested founder experience. Gupta complements this with company-building expertise gained across Qualcomm, INQ Mobile, Lookout, and Benchling. All investment activity flows through this dual-principal structure.

How does SNR source proprietary deal flow?

SNR relies on the personal networks Kevin Mahaffey and Amit Gupta built across nearly two decades in Silicon Valley. Mahaffey's tenure as a part-time Y Combinator partner provides direct access to a concentrated pipeline of early-stage technical founders. Gupta's operating roles at high-growth companies give the firm insight into talent and company-building trends before they become widely shopped.

What investment stages does SNR typically target?

SNR targets the earliest stages of company formation, describing itself as a 'first-believer' in founders. The firm writes first checks into companies that are often pre-revenue or pre-product, where technological risk remains high but the principals' operating experience can materially change the trajectory of a technical team.

Does SNR participate in fund commitments or only direct deals?

The firm's public materials exclusively describe direct investments in early-stage operating companies. There is no mention of fund-of-fund commitments, secondaries purchases, or co-investment vehicles alongside external general partners. SNR's value proposition is its hands-on, operator-to-founder partnership model.

Which sectors does SNR explicitly avoid?

SNR does not publish an explicit negative list, but its portfolio rationale is centered on software-enabled, defensible technology that shifts productivity curves. Consumer internet, media, and traditional brick-and-mortar businesses appear absent from its portfolio. The firm's capital explicitly chases audacious technical problems — asteroid mining, wildfire-fighting AI, autonomous robots — and implicitly avoids capital-light or undifferentiated services businesses.

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