Social Native Inc.

Social Native Inc.

Social Native Inc. was co-founded by David Shadpour and Eytan Elbaz, with Shadpour serving as CEO. The Beverly Hills-based company operates a technology platform that combines machine learning with a proprietary database of creators to automate influencer discovery, content licensing, payments, and campaign optimization. The platform serves brands across four modules: an AI-powered sourcing engine to recruit creators and collect UGC, a curation and management layer for rights and licensing, content activation via shoppable galleries and ad campaigns, and analytics with conversion-focused metrics. Social Native reports over 1,500 brand clients globally, including IKEA, Microsoft, UNIQLO, and Four Seasons. It works with creators ranging from nano-influencers to its internal tiers of "Pro Creators" and "Super Creators." The firm claims $37B was spent on creator marketing in 2025, up 26% year-over-year, though it does not disclose its own revenue. Beyond its core platform, Social Native maintains integration partnerships with major retail and social platforms — API-based syndication for ecommerce, shoppable UGC galleries, and retail content distribution. Backers listed on the site include Hemi Zucker, Ankur Bulsara (Scopely), Grady Burnett (Facebook), and Kim Perrell (Singtel). The company does not disclose employee count or fundraising amounts, but operates as a venture-backed technology firm rather than an asset manager or family office. The structural differentiator is Social Native's end-to-end automation of creator marketing — combining discovery, rights management, payments, and performance analytics into a single platform, rather than relying on external agencies or manual workflows. The firm positions itself as an alternative to traditional influencer marketing firms by emphasizing operational scale and AI-driven optimization.