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SoulCycle Inc.
SoulCycle Inc. operates 62+ indoor cycling studios in the U.S., Canada, and the UK, offering 45-minute high-intensity instructor-led classes.
SoulCycle Inc.
SoulCycle Inc. is a Delaware-corporated boutique fitness company with headquarters at 609 Greenwich Street in New York City. It was launched in 2006 by Elizabeth Cutler and Julie Rice, who conceived the concept as a premium, immersive indoor cycling experience blending intense cardio with emotional coaching. The company has been owned by Equinox Holdings since 2011, following a majority stake acquisition, and operates as a standalone brand within that portfolio. SoulCycle's singular product is a 45-minute indoor cycling class structured around distinct segments: climbs, sprints, choreography, and weights, all set to instructor-curated playlists. The company operates 62+ studios concentrated in major U.S. markets (New York, Los Angeles, San Francisco, Beverly Hills), with expansion into Toronto, Canada, and London, UK. SoulCycle does not franchise; all studios are company-owned. It competes in the boutique fitness space against brands like Barry’s, Flywheel, and Peloton. The company has not disclosed revenue, profitability, or per-studio metrics. Its brand extends into retail via the Soul Shop, offering branded apparel and accessories. The philanthropic arm, SoulCycle Philanthropy, has supported non-profits through themed charity rides but does not maintain a separate foundation or disclose grants. May 2024: SoulCycle launched a new student-discount program offering reduced-rate rides to university students (per SoulCycle website, 2024). SoulCycle’s structural differentiator is its exclusive reliance on in-person, instructor-led studio classes — it has never introduced a digital streaming or at-home bike product, contrasting with many competitors that pivoted to hybrid models post-pandemic. This makes its economic model entirely dependent on studio occupancy, pricing power, and class volume.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
609 Greenwich Street, New York, NY 10014, United States
Additional offices
Beverly Hills, CA · San Francisco, CA · Los Angeles, CA
Sector focus
Frequently asked questions
Who owns SoulCycle?
SoulCycle has been majority-owned by Equinox Holdings since 2011, when Equinox acquired a controlling stake (per multiple press accounts, 2011). Equinox is a luxury fitness and lifestyle company owned by The Related Companies and other investors.
Does SoulCycle have a digital or at-home offering?
No. SoulCycle has not launched a digital streaming platform or at-home bike product. It remains exclusively an in-studio, instructor-led class format, distinguishing it from competitors like Peloton.
How many SoulCycle studios are there, and where?
SoulCycle operates over 60 studios in the U.S. (including New York, Los Angeles, San Francisco, Beverly Hills), plus locations in Toronto, Canada and London, UK. All studios are company-owned and operated.
What is SoulCycle's class format?
Each class runs 45 minutes and consists of cycling segments broken into climbs, sprints, choreography, and weights, all performed to music curated by the instructor. The workout is designed to be high-intensity and emotionally motivational.
Is SoulCycle profitable?
SoulCycle does not publicly disclose financial data. As a private company under Equinox Holdings, its revenue, profit margins, and studio-level economics are not reported.
What is SoulCycle's philanthropic activity?
SoulCycle runs themed charity rides under a SoulCycle Philanthropy banner that raise funds for various non-profit organizations. It does not maintain a separate foundation or publish a grants list.
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