Updated:
SoulCycle Inc.
We offer high-intensity indoor cycling workouts designed to strengthen your mind, body, and soul. Spin your body in a cycling class near you or ride at home.
Overview
We offer high-intensity indoor cycling workouts designed to strengthen your mind, body, and soul. Spin your body in a cycling class near you or ride at home.
General information
Location
Region
North America
Country
United States
City
New York
Corporate office
609 Greenwich Street, New York, NY 10014, United States
Additional offices
Beverly Hills, CA · San Francisco, CA · Los Angeles, CA
Sector focus
Frequently asked questions
Who owns SoulCycle?
SoulCycle has been majority-owned by Equinox Holdings since 2011, when Equinox acquired a controlling stake (per multiple press accounts, 2011). Equinox is a luxury fitness and lifestyle company owned by The Related Companies and other investors.
Does SoulCycle have a digital or at-home offering?
No. SoulCycle has not launched a digital streaming platform or at-home bike product. It remains exclusively an in-studio, instructor-led class format, distinguishing it from competitors like Peloton.
How many SoulCycle studios are there, and where?
SoulCycle operates over 60 studios in the U.S. (including New York, Los Angeles, San Francisco, Beverly Hills), plus locations in Toronto, Canada and London, UK. All studios are company-owned and operated.
What is SoulCycle's class format?
Each class runs 45 minutes and consists of cycling segments broken into climbs, sprints, choreography, and weights, all performed to music curated by the instructor. The workout is designed to be high-intensity and emotionally motivational.
Is SoulCycle profitable?
SoulCycle does not publicly disclose financial data. As a private company under Equinox Holdings, its revenue, profit margins, and studio-level economics are not reported.
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