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Spekit
Zari Zahra's Spekit has raised over $60M to build an AI-native enablement platform that serves GTM knowledge inside rep workflows.
Spekit
The AI-powered revenue enablement platform that delivers coaching, content, and deal intelligence inside rep workflows. Trusted by leading B2B revenue teams
General information
Firm type
Asset Manager
Year founded
2018
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Denver
Corporate office
3301 Lawrence St Suite #1, Denver, CO 80205
Principals
Zari Zahra
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Spekit?
Spekit is a venture-backed operating company, not an investment firm. CEO and founder Zari Zahra leads corporate strategy and capital allocation. Board-level investment decisions involve the firm's venture backers, which include Craft Ventures.
How does Spekit source its proprietary technology?
Spekit builds its core platform in-house, centered on a proprietary GTM Knowledge Engine that governs a company's messaging, plays, and assets. The firm also acquires complementary capabilities, as seen in its purchase of AI-powered revenue platform Cquence, to deepen its enablement intelligence.
Is Spekit structured as a single family office or does it operate more like a venture firm?
Spekit is neither. It is an enterprise software company that has raised traditional venture capital from institutional investors. Its structure is a standard Delaware C-corporation, not an investment vehicle.
Does Spekit participate in fund commitments or only direct deals?
Spekit is an operating company, not an allocator. It does not make fund commitments or direct investments. Its $60M in funding is venture capital raised *by* the company, not capital it deploys externally.
What investment stages does Spekit typically target?
As an operating company, Spekit does not target investment stages. The firm itself has progressed through seed, Series A, and Series B funding rounds, most recently closing a $45M Series B led by Craft Ventures in April 2022.
Which sectors does Spekit explicitly avoid?
Spekit sells to high-growth B2B revenue teams, not to specific vertical sectors. The platform serves its target buyer persona wherever they exist, but the firm's website does not publish explicit sector exclusions.
How is Spekit related to its parent or any spinout entities?
Spekit has no parent company. It operates as an independent entity. Its acquisition of Cquence made the Cquence platform's capabilities part of Spekit, functioning as a product integration rather than a separately operated subsidiary.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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