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Spiff
Spiff, founded by Jerón Paul in 2017, built a commission engine that processed over $100B in transactions before its 2024 acquisition by Salesforce.
Spiff
Spiff is a company that automates and optimizes sales commission management within the software industry. Its platform simplifies compensation plan design and management, automates commission calculations, and provides visibility into the commission process. Founded in 2017 in Sandy, Utah, Spiff's solutions cater to finance, operations, sales, and HR/sales compensation roles, aiming to enhance motivation and performance while ensuring compliance and accuracy.
General information
Firm type
Asset Manager
Year founded
2017
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Salt Lake City
Corporate office
Salt Lake City, UT, United States
Principals
Jeron Paul
Founder & CEO
Sector focus
Frequently asked questions
Who founded Spiff and what was the original motivation?
Jerón Paul founded Spiff in 2017 in Salt Lake City after selling his previous company, Capshare. He identified that existing incentive compensation tools were slow, opaque, and disliked by sales teams. Spiff replaced manual spreadsheet processes with a cloud-native, low-code engine designed to motivate reps through real-time visibility into commissions.
Was Spiff acquired, and by whom?
Salesforce announced a definitive agreement to acquire Spiff in December 2023, and the deal closed in early 2024 (per Salesforce, 2023). The acquisition integrated Spiff into Salesforce's Sales Performance Management offerings, operating alongside the existing CRM ecosystem rather than as an independent ICM vendor.
What problem does Spiff solve inside an organization?
Spiff automates the calculation, approval, and visualization of variable compensation for sales teams. It replaces spreadsheet-based commission tracking with a rules engine that handles multi-tier accelerators, splits, and clawbacks. Finance and revenue operations teams design plans, while sales reps see real-time earnings dashboards integrated into their CRM workflow.
How did Spiff integrate into existing sales technology stacks?
Spiff offered native integrations with Salesforce, NetSuite, and common HRIS platforms, ingesting deal-stage data, organizational hierarchies, and ledger entries. Its low-code rule builder mapped compensation logic to that data without engineering support, making it a fit for high-velocity SaaS firms with evolving plan designs.
Which investors backed Spiff before the acquisition?
Spiff raised a $50 million Series C in October 2021 led by Salesforce Ventures, with Lightspeed Venture Partners, Norwest Venture Partners, and others participating (per PitchBook, 2021). The round valued Spiff at $600 million. Earlier investors included Kickstart Seed Fund and Epic Ventures.
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