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SpotHero
SpotHero is a parking reservation marketplace covering 400+ cities. Founded in 2011 by Mark Lawrence and Larry Kiss. Over 100 million cars parked.
SpotHero
SpotHero was founded in Chicago in 2011 by Mark Lawrence and Larry Kiss, who remain CEO and Chief Architect Officer respectively. The company has not disclosed external capital sources or ownership structure beyond its investors list, which includes unnamed backers. The firm operates a two-sided marketplace that lists parking inventory from garages, lots, and valets across more than 14,000 facilities in 400+ North American cities. Its revenue model is commission-based on each prepaid booking. SpotHero has integrated with Apple CarPlay and offers commuter benefits and business parking programs. Notable venue partnerships include Madison Square Garden, Oracle Park, SoFi Stadium, and Toronto's Rogers Centre (per firm website, 2025). The geography spans 48 US states and multiple Canadian provinces. SpotHero reports that over 100 million cars have been parked through its platform. The app holds a 4.8-star rating in the App Store. The firm has not specified total team size or disclosed additional offices beyond its Chicago headquarters. No recent operational events were verifiable from available sources. SpotHero functions as a technology-enabled marketplace rather than a traditional parking operator — it does not own or lease the physical facilities it lists. This asset-light model allows rapid geographic expansion without real estate capital requirements, distinguishing the company from conventional parking management firms.
General information
Firm type
other
Year founded
2011
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Chicago
Corporate office
Chicago, IL, United States
Principals
Mark Lawrence
Co-Founder, Chief Executive Officer
Larry Kiss
Co-Founder, Chief Architect Officer
Sector focus
Frequently asked questions
Who runs investment decisions at SpotHero?
SpotHero is led by co-founders Mark Lawrence (CEO) and Larry Kiss (Chief Architect Officer). Investment decisions are made by the executive team, which includes Kavita Suthar as CFO (per the firm's website, 2025). The company lists a board of directors but does not disclose individual members publicly.
Is SpotHero a family office or investment firm?
SpotHero is an operating company, not a family office or asset manager. It provides a digital marketplace for off-street parking reservations. The firm does not manage third-party capital or deploy capital as a fund vehicle.
How does SpotHero source its parking inventory?
SpotHero aggregates parking inventory from garages, lots, and valet operators through direct partnerships. The company does not own or lease the physical facilities, operating instead as a technology intermediary that charges a commission on each prepaid booking.
What investment stages does SpotHero target?
SpotHero is not an investment firm targeting stages. Its business is an operating marketplace serving consumers and businesses for parking reservations. The firm may raise venture capital as a growth-stage company, but such details are not publicly disclosed.
Which sectors does SpotHero explicitly avoid?
SpotHero has not publicly stated any sectors it avoids. Its business is narrowly focused on off-street parking reservation technology within the mobility and transportation sector.
Where does the underlying wealth come from for SpotHero?
SpotHero is not a family office, and its founders' personal wealth origins are not publicly disclosed. The company itself is funded by venture capital investors, though specific backers are not named on its website.
Does SpotHero maintain philanthropic structures?
SpotHero has not publicly disclosed any philanthropic foundations or charitable giving programs. The available information focuses on its commercial parking marketplace operations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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