Spring Capital

Founder and CEO Are Traasdahl leads investment decisions, supported by VP of Finance Matthew Paul who evaluates new opportunities against the firm's thesis. The lean structure means Traasdahl's own operating lens — shaped by exits at Tapad and Crisp — drives conviction, while an external advisor panel provides sector-specific diligence. No investment committee beyond this core group is publicly disclosed.

Spring leans heavily on the network effects of Traasdahl's serial-founder history and the firm's co-investor relationships. The website emphasizes connections with former colleagues, mentors and like-minded investors, suggesting a curated, referral-heavy funnel rather than a broad inbound program. Its Oslo base and US market ties — sharpened when portfolio company Dossier entered the American market — give the firm a transatlantic sourcing advantage.

Formally, Spring Capital is structured as an asset manager making private-equity investments, but its evergreen capital base and lean, founder-anchored decision-making carry the hallmarks of a single-family pool. Traasdahl's wealth originates from disclosed operating exits, not inherited fortune, which makes the vehicle resemble a hybrid: permanent, patient capital deployed with the selectivity of a seed-stage fund.

Spring deploys capital directly into seed and early-stage companies. The firm also maintains a network of co-investors and venture partners who invest alongside Spring when additional value can be unlocked, effectively operating a deal-by-deal club model rather than committing to external funds as a limited partner.

Spring explicitly targets opportunities that support a triple bottom line — good for people, planet and profits. The website frames its capital as a tool to drive change through long-term ownership and selects companies riding mega-trends in sustainability, health and resource efficiency, a view shaped in part by Traasdahl's Crisp mission to eliminate supply-chain food waste.