Bank / Wealth / TrustRIA · CRD 36956SEC-Registered

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St. Bernard Financial Services

St. Bernard Financial Services is an independent broker/dealer and registered investment advisory firm. Founded in 1994, it offers financial planning, tax...

St. Bernard Financial Services logo

St. Bernard Financial Services

St. Bernard Financial Services is an independent broker/dealer and registered investment advisory firm. Founded in 1994, it offers financial planning, tax planning, investment advisory, securities, and insurance services from its base in Russellville, Arkansas. The firm serves a diverse client base.

General information

Firm type

Bank / Wealth / Trust

Year founded

2018

Location

Region

North America

Country

United States

City

Russellville

Corporate office

1609 West Main St., Russellville, AR 72801, United States

Principals

Robert Keenan

CEO

Frequently asked questions

Who runs investment decisions at St. Bernard Financial Services?

Investment decisions are not centralized in a single committee. The firm's financial representatives — including registered investment advisors and certified financial planners — construct portfolios for their own clients. The home office provides technology, databases, and compliance oversight but empowers individual reps to apply Markowitz and Sharpe methodologies in their client accounts.

Is St. Bernard a broker-dealer, an RIA, or both?

St. Bernard Financial Services is registered as both a broker-dealer and a registered investment advisor. This dual registration allows its representatives to offer commission-based brokerage transactions alongside fee-based advisory relationships from a single platform.

Does St. Bernard manage proprietary investment products?

Available information does not indicate that St. Bernard manufactures proprietary mutual funds, ETFs, or alternative investment products. The firm emphasizes its access to broad market databases and third-party investment vehicles, suggesting an open-architecture selection process rather than in-house product distribution.

How is St. Bernard regulated?

St. Bernard Financial Services is subject to regulation by the SEC, FINRA, and state securities authorities. Its website prominently directs investors to FINRA's public disclosure resources, consistent with its obligations as a registered broker-dealer.

What type of client does St. Bernard typically serve?

The firm describes services ranging from company retirement plans and tax planning to individual investment management and low-cost insurance. This suggests a client base that spans small-to-midsize businesses and individual retail investors, primarily in the Arkansas region where the firm is headquartered.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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