Private EquityRIA · CRD 324212SEC-RegisteredPrivate Fund Adviser

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Storr Group

Storr Group is an operationally-focused investment firm that builds and scales industry-leading platforms. With a rich background in business building, we...

Storr Group logo

Storr Group

Storr Group is an operationally-focused investment firm that builds and scales industry-leading platforms. With a rich background in business building, we combine world-class operators with high-velocity M&A, deep integration, and sophisticated technology – to drive sustainable growth and long-term value. Storr Group has offices in Austin and New York City.

General information

Firm type

Private Equity

Year founded

2021

Location

Region

North America

Country

United States

City

West Palm Beach

Corporate office

477 S. Rosemary Ave, Suite 307, West Palm Beach, FL 33401, United States

Additional offices

New York, NY · Austin, TX

Principals

Fraser Ramseyer

Chairman, Founder and CEO

Lucas Dorrell

Managing Director, Head of Business Development

Michael Thomas

Vice President

Bennett Leveillee

Vice President

Mariana Repsold

Vice President

Richard Moran

Chief Financial Officer and Chief Compliance Officer

Scott Malpass

Firm Advisor

Sector focus

Real Estate

Frequently asked questions

Who runs investment decisions at Storr Group?

Chairman, Founder, and CEO Fraser Ramseyer drives strategy and execution. He is supported by a team that includes Managing Director Lucas Dorrell, who leads business development, and Vice Presidents Michael Thomas, Bennett Leveillee, and Mariana Repsold, who focus on deal execution and thesis generation. The firm also leans on an advisory board that includes Scott Malpass, the former CIO of the University of Notre Dame.

How does Storr Group source proprietary deal flow?

Storr sources opportunities by focusing on fragmented essential-services markets and leveraging an in-house business development team led by Lucas Dorrell, who alone led more than 50 acquisitions in two years at the firm's SPS PoolCare platform. The firm's network of deeply experienced operating partners, many with decades in home services, also generates proprietary origination through industry relationships.

What investment stages does Storr Group typically target?

Storr targets lower-middle-market platform investments in essential services. It does not operate as a venture capital firm. The strategy is classic buy-and-build: acquire a strong platform, then aggressively pursue add-on acquisitions to scale — the firm reports completing over 130 add-on acquisitions across its portfolio.

Does Storr Group participate in fund commitments or only direct deals?

Storr operates as an operationally focused investment firm, making direct platform investments and add-on acquisitions. The firm's CFO and CCO, Richard Moran, has experience overseeing SEC-registered investment advisers and fund launches, but Storr's public materials do not specify whether it raises discretionary commingled funds or relies on deal-by-deal capital.

Which sectors does Storr Group explicitly avoid?

Storr's public materials describe a focus on essential services with strong tailwinds — specifically naming HVAC, plumbing, pest control, landscaping, lawn care, and termite control. There is no mention of technology startups, life sciences, financial services, or any sector outside high-touch residential and commercial services, suggesting a deliberately narrow mandate.

How is Storr Group related to SPS PoolCare?

SPS PoolCare is Storr Group's Platform I, a pool-service company built through intensive M&A. Storr's founder also founded SPS PoolCare, and much of the firm's early track record — including over 50 acquisitions in two years — was generated within this single platform. Several Storr team members, including Anne Fielding and Lance Martin, have direct operational roles at SPS PoolCare.

What is Storr Group's known posture on co-investments alongside external GPs?

The firm publicly positions itself as an active, hands-on acquirer that integrates platforms with its own operating executives and functional experts. It has not disclosed a practice of co-investing as a minority partner alongside third-party general partners, appearing instead to lead its own buy-and-build strategies.

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