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Storr Group
Fraser Ramseyer's Storr Group runs an operationally heavy buy-and-build model in essential home services, completing over 130 add-on acquisitions.
Storr Group
Storr Group was founded by Fraser Ramseyer, who previously served as Director of Corporate Development at Pathway Vet Alliance, a multi-billion-dollar animal healthcare business. Before the firm, Ramseyer helped drive rapid growth through M&A origination and execution across 450-plus hospitals, experience that now anchors Storr's approach. The firm operates as a buy-and-build specialist in essential services, concentrating on the lower middle market. Its asset-class mix spans HVAC, plumbing, pest control, landscaping, lawn care, and termite control. Storr backs platforms with strong fundamentals and then layers on strategic M&A, deploying deep integration and technology. Confirmed positions include SPS PoolCare and SAS Service Partners. The firm runs its integration playbook from offices in West Palm Beach, New York, and Austin, targeting fragmented service markets across the United States. Storr's team includes seasoned operating partners such as Lance Martin, previously a senior vice president at the $2.1 billion-revenue public company Terminix, and Greg Worley, who spent over 20 years at Service Experts Heating & Air Conditioning. Richard Moran serves as CFO and CCO, having previously held the same role at Drake Enterprises AG, a global family office with approximately $1.3 billion in assets. The firm recently disclosed that it leans on an advisory board that includes Scott Malpass, the former CIO of the University of Notre Dame endowment. Structurally, Storr differentiates itself by running an operator-heavy model rarely seen outside much larger private equity firms. It embeds C-suite-level operating partners and a dedicated value-creation team directly into its platform companies, aligning hands-on execution with deal origination — a model that blurs the line between asset manager and operating company.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
West Palm Beach
Corporate office
477 S. Rosemary Ave, Suite 307, West Palm Beach, FL 33401, United States
Additional offices
New York, NY · Austin, TX
Principals
Fraser Ramseyer
Chairman, Founder and CEO
Lucas Dorrell
Managing Director, Head of Business Development
Michael Thomas
Vice President
Bennett Leveillee
Vice President
Mariana Repsold
Vice President
Richard Moran
Chief Financial Officer and Chief Compliance Officer
Scott Malpass
Firm Advisor
Sector focus
Frequently asked questions
Who runs investment decisions at Storr Group?
Chairman, Founder, and CEO Fraser Ramseyer drives strategy and execution. He is supported by a team that includes Managing Director Lucas Dorrell, who leads business development, and Vice Presidents Michael Thomas, Bennett Leveillee, and Mariana Repsold, who focus on deal execution and thesis generation. The firm also leans on an advisory board that includes Scott Malpass, the former CIO of the University of Notre Dame.
How does Storr Group source proprietary deal flow?
Storr sources opportunities by focusing on fragmented essential-services markets and leveraging an in-house business development team led by Lucas Dorrell, who alone led more than 50 acquisitions in two years at the firm's SPS PoolCare platform. The firm's network of deeply experienced operating partners, many with decades in home services, also generates proprietary origination through industry relationships.
What investment stages does Storr Group typically target?
Storr targets lower-middle-market platform investments in essential services. It does not operate as a venture capital firm. The strategy is classic buy-and-build: acquire a strong platform, then aggressively pursue add-on acquisitions to scale — the firm reports completing over 130 add-on acquisitions across its portfolio.
Does Storr Group participate in fund commitments or only direct deals?
Storr operates as an operationally focused investment firm, making direct platform investments and add-on acquisitions. The firm's CFO and CCO, Richard Moran, has experience overseeing SEC-registered investment advisers and fund launches, but Storr's public materials do not specify whether it raises discretionary commingled funds or relies on deal-by-deal capital.
Which sectors does Storr Group explicitly avoid?
Storr's public materials describe a focus on essential services with strong tailwinds — specifically naming HVAC, plumbing, pest control, landscaping, lawn care, and termite control. There is no mention of technology startups, life sciences, financial services, or any sector outside high-touch residential and commercial services, suggesting a deliberately narrow mandate.
How is Storr Group related to SPS PoolCare?
SPS PoolCare is Storr Group's Platform I, a pool-service company built through intensive M&A. Storr's founder also founded SPS PoolCare, and much of the firm's early track record — including over 50 acquisitions in two years — was generated within this single platform. Several Storr team members, including Anne Fielding and Lance Martin, have direct operational roles at SPS PoolCare.
What is Storr Group's known posture on co-investments alongside external GPs?
The firm publicly positions itself as an active, hands-on acquirer that integrates platforms with its own operating executives and functional experts. It has not disclosed a practice of co-investing as a minority partner alongside third-party general partners, appearing instead to lead its own buy-and-build strategies.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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