Bank / Wealth / TrustRIA · CRD 114888SEC-Registered

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Strategic Investment Advisors

Founded in 2007 and based in Livonia, Michigan, Strategic Investment Advisors goes to market as C2 Private Wealth, a registered investment advisor built on the...

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Strategic Investment Advisors

Founded in 2007 and based in Livonia, Michigan, Strategic Investment Advisors goes to market as C2 Private Wealth, a registered investment advisor built on the premise that advanced wealth-management architecture should be accessible beyond the ultra-high-net-worth segment. The firm couples foundational financial education with integrated planning, inviting prospective clients to attend classes hosted by the Retirement Education Foundation before any advisory relationship begins. The firm's strategy centers on comprehensive retirement planning that spans tax optimization, income structuring, risk mitigation, charitable giving, and estate techniques. Rather than operating as a pure asset manager, C2 deploys capital through customized portfolio construction within individually tailored plans. The integrated model includes an affiliated CPA firm for tax strategy, an insurance agency for risk and legacy products, and exclusive partnerships with estate-planning attorneys — a bundle it terms "family office services." Geographic coverage is concentrated in the United States, with no disclosed international footprint. Team size and AUM are not publicly disclosed. The advisory staff includes CFP® professionals, CPAs, insurance agents, and external estate-planning partners coordinated under a single-client-team model. A notable adjacent entity is the Retirement Education Foundation, which serves as the educational entry point for prospective clients. No recent fund closings, acquisitions, or leadership promotions were verifiable from available sources. A structural differentiator is the firm's insistence on education-before-advice: every client relationship begins with a class on retirement planning, not a sales presentation. This approach, combined with in-house tax and insurance capabilities, creates a vertically integrated advisory shop that competes with trust-company or multi-family-office models while serving a broader wealth demographic.

General information

Firm type

Bank / Wealth / Trust

Year founded

2007

Location

Region

North America

Country

United States

City

Cape Girardeau

Corporate office

Livonia, MI, United States

Frequently asked questions

How does Strategic Investment Advisors structure its family-office-style offering?

The firm operates under the brand C2 Private Wealth and bundles an affiliated CPA firm, an affiliated insurance agency, and exclusive partnerships with estate-planning attorneys into a single coordinated service. This vertical integration allows it to execute tax strategies, risk management, and legacy planning through one dedicated team rather than referring clients to outside professionals. The firm describes this bundle as making family-office-style services accessible to a broader client base than typically receives them.

What role does the Retirement Education Foundation play in the firm's process?

Before any advisory relationship begins, prospective clients are invited to attend a comprehensive retirement-education class hosted by the Retirement Education Foundation. The firm states that every client journey starts with education, positioning it as a way to reduce fear and anxiety around aging through financial literacy. This educational gate is a distinguishing feature of the firm's intake process.

Is Strategic Investment Advisors a single-family office?

No. The firm is a registered investment advisor and wealth manager that brands itself as C2 Private Wealth. It provides financial planning, portfolio management, and family-office-style services to individuals, high-net-worth individuals, charitable organizations, and corporations, but it is not a single-family office.

Does Strategic Investment Advisors manage institutional capital or only individual accounts?

The firm's disclosed client base includes individuals, high-net-worth individuals, charitable organizations, and corporations. Available materials emphasize retirement planning for individuals and families; no institutional separate-account mandates or pooled vehicles are publicly cited.

Who leads investment decisions at C2 Private Wealth?

Available public sources do not name specific principals, a CIO, or an investment committee. The firm describes a coordinated team of advisors, CFP® professionals, tax specialists, insurance agents, CPAs, and estate partners, but no individual decision-maker is identified in the materials reviewed.

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