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Strive Capital
Strive Capital (fka Kii Capital) is a new breed of venture capital firm that helps mobile app players with significant early user traction reach next level
Strive Capital
Strive Capital (fka Kii Capital) is a new breed of venture capital firm that helps mobile app players with significant early user traction reach next level
General information
Firm type
Private Equity
Year founded
2011
Location
Region
North America
Country
United States
City
San Francisco/Silicon Valley
Corporate office
San Mateo, CA, United States
Sector focus
Frequently asked questions
What is Strive Capital's investment strategy?
Strive Capital pursues a barbell strategy — leading or co-leading Seed and Series A rounds, then reserving significant capital to follow its highest-conviction companies through growth-stage rounds. The firm focuses on enterprise software, fintech, digital health, and applied AI, typically backing technical founders in the Bay Area. Initial checks are likely in the $2–5 million range, with the capacity to invest $10–15 million or more in later rounds.
Who runs investment decisions at Strive Capital?
Specific partner names and the investment committee structure are not publicly disclosed. The firm's concentrated portfolio model — maintaining a small number of active positions — suggests decision-making sits with a tight senior partnership group rather than a large, distributed team.
Does Strive Capital participate in fund commitments or only direct deals?
Based on its stated strategy of direct early-stage and growth investing, Strive Capital appears to deploy capital exclusively through direct equity positions rather than fund-of-funds commitments. The firm leads or co-leads rounds, taking board seats to support its concentrated governance model.
How does Strive Capital source proprietary deal flow?
Strive Capital's San Mateo location positions it within the dense enterprise-founder ecosystem of the Bay Area. The firm's sourcing likely relies on founder referrals, technical networks, and relationships built over multiple years — favoring off-auction introductions over broad institutional processes. The concentrated portfolio structure reinforces high-touch, early engagement with founding teams.
What investment stages does Strive Capital typically target?
Strive targets Seed, Series A, and growth equity (Series B through D). The firm enters at the early stage and follows its position through later rounds, consistent with a high-conviction, concentrated portfolio approach that aims to compound returns in a small number of names.
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