Strong Tower Advisory Services

Strong Tower Advisory Services

Strong Tower Advisory Services was formed in 2021 by Troy and Greg, two career wealth managers who held senior vice president roles at Morgan Stanley and Wells Fargo Private Client Services. The firm positions itself as a modern "keep" — the most fortified part of a medieval castle — protecting the assets, values, and generational ambitions of clients concentrated in Minnesota. Both co-founders hold the CERTIFIED FINANCIAL PLANNER™ designation and draw on three decades of client relationships in the region. The practice integrates financial planning, portfolio management, and risk management through a single "Ideal Wealth Plan" framework. Planning technology includes eMoney, Black Diamond, and Riskalyze. The firm serves individuals, high-net-worth families, corporations, and charitable organizations, with a geographic anchor in the Twin Cities and additional clients connected to the Brainerd Lakes area. Advisors on the team carry designations including the CPFA and Series 7 and 66 licenses. The firm also provides corporate retirement plan consulting, a capability Troy built as Corporate Retirement Director at Morgan Stanley. The team has grown to at least ten professionals across advisory, planning, operations, and accounting functions. Braeden joined in 2022 as a University of Kansas finance graduate and now splits time between portfolio management and compliance. In 2024, Logan arrived from UW-Eau Claire, where he helped manage a $400,000 student investment fund for the university's foundation. Nick Michel, a former University of Minnesota hockey player with a Master's in Sports Management, joined the planning group to work directly with families and business owners. The practice runs out of Suite 2100 at 333 South 7th Street in downtown Minneapolis. The firm's structure is a deliberate departure from the wirehouse model that produced its co-founders. Strong Tower operates as a registered investment advisor, meaning it bears a fiduciary duty on every account and builds compensation around advisory fees rather than transaction commissions. That architecture — combining multi-generational planning, ESG integration, and an in-house tax-and-estate lens — sets it apart from both the larger bank-owned wealth units in the market and the region's smaller solo-practitioner RIAs.