Sunrise Strategic Partners

Sunrise targets profitable businesses with at least $50 million in revenue and strong gross margins, as stated on its strategy page. This filter screens for brands that have already achieved proof-of-concept and are ready to scale distribution rather than early-stage concepts still validating product-market fit.

The firm concentrates on consumer packaged goods in the healthy, active and sustainable living space — a category it defines by brands that resonate with millennial and Gen-Z consumers. Portfolio companies cover dairy, beef, eggs, baked goods, energy drinks, chocolate, ice cream and frozen pizza alternatives, but all share a positioning around ingredient quality and transparent sourcing.

Sunrise provides growth capital and operating expertise directly to founder-led food and beverage brands, per the firm’s website. It does not publicly describe a fund-of-funds program or commitments to outside GPs; available materials present it as a direct growth-equity investor partnering with management teams.

The firm’s website lists eight current or prior positions: Vital Farms, Maple Hill, Kodiak Cakes, Teton Waters Ranch, Kill Cliff, Little Secrets, Coolhaus and Cali’flour Foods. Each operates in a distinct subcategory — eggs, dairy, breakfast, beef, energy, confectionery, dessert and frozen entrees — implying a strategy of non-overlapping category bets.

The firm lists its address on Pearl Street Mall in Boulder, Colorado. No additional office locations appear in available sources.

Sunrise does not publish an AUM figure, fund size or total deployment number on its website, LinkedIn or in other publicly available materials. Any external estimate would require inference from the scale of its disclosed portfolio.

Sunrise’s website does not disclose named principals, partners or an investment committee. No team page or leadership biographies are publicly available, so the individual decision-makers behind the firm’s investments cannot be identified from current primary sources.