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Supernode Ventures
Laurel Touby founded Supernode Ventures in 2017 after exiting mediabistro.com; Fund I backed 50+ seed-stage companies including Braze and Bbot.
Supernode Ventures
Supernode Ventures was established in 2017 by Laurel Touby, a former business journalist who built and sold mediabistro.com before transitioning into angel investing. Touby formed the firm's inaugural fund with former Eniac Ventures investor Jenny Friedman, who later departed to co-found Four Acres Capital. Fund I operated as a sector-agnostic vehicle, deploying capital across pre-seed and seed rounds in technology companies. The founding thesis drew directly from Touby's experience as an exited founder — applying operational pattern recognition rather than financial-engineering frameworks to early-stage selection. Fund I's portfolio spans FinTech, HealthTech, B2B enterprise software, e-commerce, supply chain and PropTech. Confirmed positions include customer engagement platform Braze, which went public in 2021; hospitality ordering system Bbot, acquired in a $100 million exit; Latin American credit fintech Covalto; AI medical scribe DeepScribe; global payroll manager Ontop; and metabolic health platform Levels Health. The firm also backed cross-border logistics provider Passport, real estate data platform True Footage, proptech startup Habi across Latin America, and AI-operationalization engine Wallaroo. The geographic footprint runs from US-headquartered companies to operators in Mexico, Colombia and broader Latin America. The firm's scale sits at the sub-institutional end of the venture spectrum — Fund I included over 50 companies and was managed by Touby alongside Friedman, who has since launched her own venture vehicle. No Fund II or subsequent vehicle has been publicly disclosed as of mid-2026. The firm operates out of New York, with Touby maintaining an active media-industry network through her Tech Media Dinner & Discussion series, a recurring gathering that functions as a sourcing edge rather than a marketing channel. Supernode's structure is distinctive because it straddles two eras — Touby's pre-2017 personal angel portfolio under the Flatiron Investors brand generated multiple venture-scale outcomes before the formal fund launch, creating a performance record that Fund I inherits without the vintage-year constraints of a traditional debut vehicle. That architecture — an informal track record converted into an institutional fund, run by a founder-turned-investor with deep editorial and technology networks — makes Supernode read less like a first-time fund and more like an extension of a concentrated angel practice with limited-partner capital.
General information
Firm type
Private Equity
Year founded
2017
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, United States
Principals
Laurel Touby
Founding Partner
Jenny Friedman
Former Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Supernode Ventures?
Investment decisions for Fund I were made by founding partner Laurel Touby alongside former partner Jenny Friedman, who departed to co-found Four Acres Capital. Touby, a former founder and CEO of mediabistro.com, remains the firm's sole publicly listed managing partner. No additional investment committee members have been disclosed.
How does Supernode Ventures source its proprietary deal flow?
Touby leverages a decades-deep network built from her time as a business journalist, her experience founding and operating mediabistro.com, and her ongoing Tech Media Dinner & Discussion series in New York. That event series convenes media and technology operators, functioning as a recurring sourcing channel that surfaces pre-seed and seed-stage companies before they reach broader institutional visibility.
Does Supernode Ventures participate in fund commitments or only direct deals?
Supernode Ventures invests directly into companies, primarily via equity rounds at the pre-seed and seed stages. There is no public record of the firm making commitments into other venture funds. The strategy has been exclusively direct investing since Fund I launched in 2017.
What investment stages does Supernode Ventures target?
Fund I targeted pre-seed and seed rounds, with selected follow-on participation into Series A and later rounds for portfolio companies such as Electric AI, Habi, and Covalto. The firm does not advertise a growth-stage or buyout strategy, and its disclosed positions are concentrated in the earliest institutional rounds.
How is Supernode Ventures related to Flatiron Investors?
Flatiron Investors was Laurel Touby's personal angel-investing vehicle prior to the 2017 launch of Supernode Ventures. That legacy portfolio includes early checks into Braze, Covalto, Electric AI, and Click Therapeutics, among others. The Flatiron Investors track record forms the performance history that seeded Supernode's institutional fundraise but operates as a separate, personal entity.
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