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Surge
Surge is a revenue growth partner built exclusively for video production companies. We help studios, post-production houses, and production agencies generate...
Surge
Surge is a revenue growth partner built exclusively for video production companies. We help studios, post-production houses, and production agencies generate consistent, qualified conversations with the right brands, without relying only on referrals or unpredictable inbound. Most production companies grow through word of mouth. The fastest growing ones build outbound and demand systems that create opportunity on purpose. That’s where we come in. We design and execute structured outreach and demand strategies that help video production companies: • Identify ideal clients in target industries • Start meaningful conversations with decision-makers • Build predictable sales pipelines • Turn outreach into booked calls and real projects Our approach combines strategic positioning, signal-based outbound, and disciplined execution. No mass spam. No random volume. Just focused campaigns built around the type of projects you actually want. If you are a video production company that wants control over pipeline instead of waiting to be found, Surge builds the engine behind that growth.
General information
Firm type
Venture Capital Platform
Year founded
2011
Location
Region
Asia
Country
Singapore
City
St. George
Corporate office
Singapore
Principals
Rajan Anandan
Managing Director
Shailendra Singh
VP
Sector focus
Frequently asked questions
Who runs investment decisions at Surge?
The platform is led by Managing Directors Rajan Anandan and Shailendra Singh, supported by a dedicated Surge team that includes VPs and associates (per the firm's website). They act as both capital allocators and hands-on mentors, directly leading sessions on company building and scaling.
How does Surge source proprietary deal flow?
Surge holds two cohort intakes per year and accepts applications on a rolling basis from early-stage founders primarily in India and Southeast Asia. Founder testimonials and high-velocity operator referrals — evident in public endorsements from LambdaTest and other alumni — suggest the community itself serves as a repeat deal funnel.
Does Surge operate as a fund or a platform?
Surge is structured as a seed platform rather than a traditional closed-end venture fund. It combines direct capital infusions of up to $3 million with startup workshops, global immersion trips, and an embedded founder curriculum that runs across the life of each cohort.
What is Surge's relationship to Peak XV?
Surge is the seed-stage platform launched under Peak XV, the venture firm formerly part of Sequoia India & Southeast Asia. It leverages Peak XV's institutional network while maintaining its own dedicated team and program architecture.
What does Surge's typical check size and stage focus look like?
Surge targets seed-stage startups and provides up to $3 million in seed capital. The platform focuses on early-stage investing, covering both pre-revenue idea-stage companies and startups at the initial growth phase.
How is Surge's mentoring model different from a standard accelerator?
Surge pairs capital with an immersive curriculum that includes founder-led workshops, global trips, and one-on-one sessions with its own investment leads. Alumni consistently cite the depth of the curriculum and the continued access to Surge's team as more sustained than typical demo-day-oriented accelerators.
Does Surge write follow-on checks after the seed round?
The firm's description focuses on the initial seed commitment of up to $3 million. While the broader Peak XV network has a growth-stage capability, Surge's materials do not explicitly detail a follow-on policy for its cohort companies.
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