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Survey Sampling International

Survey Sampling International (SSI) is a market research services company, not a family office or investment firm.

Survey Sampling International

Survey Sampling International (SSI) is a market research services company, not a family office or investment firm. Founded by John Marin and others in the 1970s, SSI pioneered the provision of survey samples for opinion polling and consumer research. The company's core business involved maintaining panels of respondents and delivering targeted sample groups to clients for market studies, academic research, and political polling. SSI was acquired by the private equity firm Apollo Global Management in 2017 and subsequently merged with Research Now to form Dynata, a global leader in first-party data. As of the firm's public record, there is no disclosed investment portfolio, AUM, or family office structure. The entity operates solely as a data and sample provider, with no published investment strategy or deployment activity. No additional offices, professionals list, or wealth origin are documented. The absence of investment-related data underscores that SSI is not structured as a capital allocator or wealth management vehicle.

General information

Firm type

other

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Shelton

Corporate office

Shelton, CT, United States

Frequently asked questions

Is Survey Sampling International a family office or investment firm?

No. Survey Sampling International is a market research company that provides survey samples and data for polling and research. It does not operate as a family office, asset manager, or investment vehicle.

What happened to Survey Sampling International after the acquisition by Apollo?

Apollo Global Management acquired SSI in 2017 and merged it with Research Now to create Dynata, a global data and insights platform. SSI no longer exists as an independent entity.

Does Survey Sampling International manage any investment portfolio or have a disclosed AUM?

No. SSI did not manage any investment portfolio or disclose an AUM. Its business was providing survey samples and data services, not capital allocation.

Who were the founders of Survey Sampling International?

John Marin and his wife Sheila Marin are recognized as co-founders. The firm was established in the 1970s and grew to become a leading provider of survey sampling services.

Where is or was Survey Sampling International headquartered?

The firm's headquarters was in Shelton, Connecticut, United States. This location served as the operational base for its sample and data services.

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