Synthesio

The platform aggregates social media, search queries, review platforms and behavioral audience data globally. Linguistic coverage spans 181 languages. Ipsos contributed fifty years of primary-research methodology to the machine-learning models that underpin the analysis (per Synthesio, 2024).

Synthesio began as an Ipsos venture developed for Procter & Gamble and Nestlé and was later acquired outright. It now operates as a subsidiary, leveraging Ipsos’ global panel data, research archives, and analytical frameworks while maintaining its own technology platform and brand.

The firm provides three delivery models: a self-service dashboard for independent analysis, a fully managed service with custom reports crafted by analyst teams, and a hybrid option where clients access the platform while leaning on expert support. This ranges from lightweight monitoring to deep custom advisory.

Synthesio works across consumer-facing sectors. Its footprint includes CPG, retail, media, entertainment, and technology because those verticals generate dense social and search signals. Client examples disclosed publicly include Procter & Gamble and Nestlé from the firm’s earliest days.

Synthesio launched a generative-AI application in 2024 that distills real-time consumer signals into an insights briefing in 60 seconds. That product sits atop its core NLP and semantic-analysis pipeline, aiming to make social-intelligence output accessible to decision-makers outside the research function.