Asset Manager

Updated:

The Honest Company

Honest Company is an SEC-registered investment adviser in Irvine, CA. It manages approximately $16 million in regulatory assets. The firm has 1 employee and 1...

The Honest Company

Honest Company is an SEC-registered investment adviser in Irvine, CA. It manages approximately $16 million in regulatory assets. The firm has 1 employee and 1 investment adviser.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Irvine

Corporate office

Los Angeles, CA, United States

Additional offices

New York · London

Sector focus

Consumer GoodsBaby ProductsPersonal CareBeauty

Frequently asked questions

Who controls investment decisions at The Honest Company?

The Honest Company is a publicly traded corporation (NASDAQ: HNST) governed by a board of directors. Investment decisions follow standard corporate governance, not a family office structure. No individual or family maintains controlling ownership post-IPO.

How is The Honest Company structured?

The Honest Company is a C-corporation, not a family office or asset manager. It is listed on Nasdaq and files regular SEC disclosures. While Jessica Alba is a co-founder and former chief creative officer, she does not run an investment entity.

Does The Honest Company manage assets for outside investors?

No. The Honest Company sells consumer goods—diapers, wipes, skincare, cleaning products—to the public. It does not manage third-party capital, make private investments, or operate as an asset manager. Its revenue comes from product sales.

What is the relationship between Jessica Alba and The Honest Company today?

Jessica Alba co-founded the company in 2011 and served as chief creative officer until 2024. She remains on the board of directors as of 2024. She is not involved in day-to-day management and does not control a majority stake.

Does The Honest Company have philanthropic structures?

The company runs the Honest for Good program, donating products and supporting children's health initiatives. It does not disclose a separate foundation or endowment. Philanthropy is a small portion of operations.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on asset managers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

More Irvine Asset Manager profiles