tms

tms houses creative agencies, strategic consultants, and sourcing specialists under a single P&L. For a McDonald's Happy Meal promotion, the same firm designs the toy, negotiates the licensing agreement with the IP holder, manufactures the product, and manages packaging and distribution — eliminating the handoff between separate agency and supply chain vendors.

tms is an operating subsidiary of HAVI Corporation, the entity formed in 1981 from the original Perlman Rocque Distribution business serving McDonald's. In 2020, HAVI merged its Sourcing services business with The Marketing Store Worldwide to create tms. HAVI also operates a separate Supply Chain business unit alongside tms.

McDonald's is tms's foundational and largest client. The firm's predecessor, M-B Sales, was the original provider of Happy Meal toy design and sourcing. Today, tms maintains a dedicated Managing Director for Global McDonald's Marketing — Jeff Jarka, based in Chicago — and handles packaging, promotions, and loyalty initiatives for the brand globally.

tms is both. It designs the creative strategy for brand campaigns and also physically sources and manufactures the tangible goods those campaigns require — from Happy Meal toys to adidas retail fixtures. The firm's 2020 restructuring made this dual capability its formal operating model.

tms employs roughly 1,400 people across 26 countries, with its headquarters in Chicago and major offices in London, Munich, and Hong Kong. The global footprint supports campaigns that reach over 110 million consumers daily, per the firm's own operational metrics.