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The SageHouse
Jim Crowell's The SageHouse invests and consults in fitness and wellness startups, with portfolio companies including PushPress and Functional...
The SageHouse
The SageHouse is a hybrid consulting-investing firm founded in 2022 in Carnegie, Pennsylvania. It operates through two divisions: Sagehouse Capital and Sagehouse Advisory. The company has made 8 investments, including a May 26, 2023, investment in movr as part of an Unattributed round.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Denver, CO · Pittsburgh, PA · Boston, MA · St. Louis, MO · San Diego, CA · San Francisco, CA · Calgary, Canada · Bogota, Colombia · Dublin, Ireland · Limassol, Cyprus
Principals
Jim Crowell
Owner
Jason Crowe
Revenue, Partnerships and Sales, Team Quality and Growth Strategy
Sector focus
Frequently asked questions
How does The SageHouse structure its investments?
The SageHouse does not disclose a conventional venture fund structure. Based on public information, the firm appears to deploy capital directly from principal Jim Crowell, often alongside an operating consulting engagement. The firm's website describes taking equity stakes in early-stage fitness and wellness companies while simultaneously providing embedded growth consulting services, suggesting a hybrid model where some or all of the capital may be principal capital.
Does The SageHouse make pure consulting engagements without investing?
Yes, The SageHouse offers standalone consulting services to fitness and wellness businesses. The firm's website details an expert team of marketers, designers, copywriters and growth advisors available to help companies scale. Testimonials from clients like NoBe Fitness and The Art of Health indicate that small gym owners and solo operators receive business coaching without any mention of an equity component.
Which companies has The SageHouse invested in?
Disclosed portfolio companies include PushPress, a gym management software provider, Functional Bodybuilding, the training methodology and content platform founded by Marcus Filly, and Verb Ai. The firm's website additionally references investments in unnamed businesses over its operating history, though no regulatory filings are publicly available to verify a complete portfolio list.
Who makes investment decisions at The SageHouse?
Jim Crowell, the founder and owner, leads investment decisions. His background includes 15 years advising fitness and fitness technology companies, five years as an energy hedge fund trader, and six years culminating as CEO of OPEX Fitness. The firm's lean structure suggests that Crowell is the primary decision-maker on capital deployment, with Jason Crowe focused on revenue and partnership execution.
Is The SageHouse a family office?
There is no public evidence that The SageHouse is structured as a family office. No wealth origin has been disclosed, and the firm does not describe itself as managing a single family's capital. The dual investing-and-consulting model and the lack of known LP relationships point instead to a principal-investing vehicle or an operating company that takes equity stakes.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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