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The SpringHill Company
The SpringHill Company was established in 2020 after LeBron James, Maverick Carter, and their team consolidated three existing entities — SpringHill...
The SpringHill Company
The SpringHill Company was established in 2020 after LeBron James, Maverick Carter, and their team consolidated three existing entities — SpringHill Entertainment, Uninterrupted, and the Robot Company — into a single consumer and entertainment brand. The structure brought athlete-driven storytelling, athlete empowerment media, and a full-service marketing agency under one roof, with early backing from Elisabeth Murdoch and Stacey Snider. The firm's creation formalized what had been nearly a decade of content production by the core team, including NBC's 'The Wall' and the Starz sitcom 'Survivor's Remorse'. The company operates across unscripted television, scripted film and TV, documentary film, branded content, podcasting, and live events programming. Key assets and productions include the HBO talk show 'The Shop', the 2021 Warner Bros. feature 'Space Jam: A New Legacy', the 2022 Netflix documentary 'Hustle', and the Starz docuseries 'The Crossover'. In branded content, the firm maintains deep corporate relationships; it conceived and produced Nike's 'You Can't Stop Us' campaign, which won a Sports Emmy in 2021. The firm distributes across HBO, Netflix, Disney, Warner Bros. Discovery, and Apple TV+, deploying production budgets directly and retaining material backend economics. A transformative merger with British production powerhouse Fulwell 73 was announced in late 2023 and formally closed in early 2024. Fulwell 73 brought the long-running 'Carpool Karaoke' franchise, Hulu's 'The Kardashians', and the Grammy Awards telecast into the combined portfolio, along with co-owner James Corden's talent relationships. The deal was backed by a minority investment from RedBird Capital Partners, UC Investments, and others, valuing the combined entity at roughly $850 million (per Bloomberg, 2024). The merged firm maintains production hubs in Los Angeles, London, and Sunderland, UK, with Carter serving as CEO and Fulwell 73 partner Ben Winston overseeing creative. SpringHill's structural distinction lies in its talent-equity model. Rather than functioning as a traditional studio or a talent-for-hire producer, the firm grants marquee athletes and cultural figures ownership stakes in the projects they anchor and the entity itself. The resulting alignment — operator, creator, and capital in one vehicle — allows the firm to aggregate IP across sports and music while operating with studio-scale ambition but founder-level control. The RedBird-backed merger placed a permanent capital partner into the governance structure without ceding operational autonomy, an architecture that mirrors CAA's evolution more than a typical production company.
General information
Firm type
Asset Manager
Year founded
2020
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
United States
Principals
LeBron James
Co-Founder
Maverick Carter
Co-Founder and CEO
Sector focus
Frequently asked questions
Who runs investment and production decisions at The SpringHill Company?
Maverick Carter serves as CEO and oversees the firm's business strategy, financing, and partnership architecture alongside LeBron James as co-founder and board-level creative force. Following the Fulwell 73 merger, Ben Winston — a Fulwell 73 co-founder — took the role of creative chief across the combined content slate. The three principals form the central decision-making nucleus for greenlighting productions, selecting co-financing partners, and structuring distribution deals.
How does SpringHill retain ownership in the IP it produces?
The company arranges production financing to retain backend profit participation, sequel rights, and ancillary revenue streams rather than selling projects for a one-time producer fee. On tentpole projects like 'Space Jam: A New Legacy', the firm negotiated a material ownership stake that converts into royalties across theatrical, streaming, and consumer products. The model resembles a studio balance-sheet approach applied at a boutique scale, with equity retained in the production entity rather than the parent simply funding P&A spend.
Is The SpringHill Company structured as a family office or an operating company?
It operates as a consolidated content studio and consumer brand, not a family office. While the firm manages the business interests of LeBron James and other athlete partners, its legal structure is that of a private operating company with external institutional investors, most notably RedBird Capital Partners and UC Investments, who took minority stakes in 2024. The firm does not manage a diversified portfolio of financial assets or offer family-office services to third parties.
Does SpringHill invest in outside media companies or only produce content directly?
The firm's primary deployment is direct production financing across its slate. However, with RedBird Capital as a permanent partner, the combined entity has access to M&A capital that could be deployed to acquire complementary IP libraries, podcast networks, or live-event producers. The Fulwell 73 merger itself demonstrates the willingness to use corporate-level capital to buy rather than build when the asset expands distribution reach and strengthens the talent roster.
How is SpringHill connected to RedBird Capital?
RedBird Capital, with UC Investments and other institutional backers, led the minority investment that financed the SpringHill-Fulwell 73 merger, taking a stake estimated at roughly 30% of the combined entity (per Bloomberg, 2024). RedBird's Gerry Cardinale sits on the board. The firm brings permanent, patient capital — RedBird typically holds investments for 10+ years — and deep relationships across sports ownership, including stakes in Fenway Sports Group, the XFL, and Skydance Media.
Does the firm manage LeBron James's personal wealth and investments?
No. LeBron James's investment platform, LRMR Ventures, and his family office handle his personal venture and private equity portfolio, which includes stakes in Fenway Sports Group, Blaze Pizza, and Lobos 1707 tequila. The SpringHill Company is an operating business that James co-owns, not the manager of his liquid wealth or his broader alternative-asset deployment.
What distribution platforms does SpringHill's content typically appear on?
The firm produces for the major U.S. streaming platforms and premium cable networks, including Netflix ('Hustle', 'Starting 5'), HBO ('The Shop'), Disney/ESPN, Warner Bros. Discovery, Apple TV+, and Starz. The Fulwell 73 merger brought established relationships with CBS (the Grammy Awards), Paramount+, and Hulu ('The Kardashians'), giving the combined entity distribution access across virtually every major English-language content buyer.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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