The Very Group

The Very Group is not an investment firm or family office — it is an operating company. Capital allocation and strategic investment decisions sit with the executive board led by Group CEO Robbie Feather and CFO Ed Fry, under the governance of the group’s board. No separate investment committee or family-office structure is disclosed.

It is not. The Very Group is a privately held digital retailer and consumer-finance operator. The Altss profile clarifies that the entity does not manage third-party capital or function as a family office, despite being included in the Altss family-office universe for reference. There is no publicly disclosed family-wealth origin or allocator mandate.

No. The company deploys capital exclusively into its own operations — retail inventory, the Skygate fulfilment network, the Very Pay credit platform, and digital product development. It does not make fund commitments, minority investments, or co-investments alongside external GPs.

It controls the full stack: it sources and owns multi-category inventory, runs the logistics via the Skygate automated facility, and operates a regulated consumer-finance business through Shop Direct Finance Company. Most pure-play retailers outsource at least one of these layers — very few own the credit underwriting alongside the stock and the supply chain.

The group reported £2.1 billion in revenue for fiscal 2025 (per the firm’s own website). Revenue is generated through retail sales across Very.co.uk and Littlewoods.com, supplemented by interest and fee income from its flexible-payment products. The customer base stands at 4.2 million, with over 2,000 brands on the platform.