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TMRW Sports
Tiger Woods and Rory McIlroy co-founded TMRW Sports with CEO Mike McCarley to launch technology-enhanced sports leagues, starting with TGL.
TMRW Sports
TMRW Sports is harnessing technology to build modern approaches to sports, media, and entertainment.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
United States
City
Winter Park
Corporate office
Winter Park, FL, United States
Additional offices
Tokyo, Japan · Denver, CO · Los Angeles, CA
Principals
Tiger Woods
Co-Founder
Rory McIlroy
Co-Founder
Mike McCarley
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at TMRW Sports?
Mike McCarley, Founder and CEO, leads TMRW Sports' strategic approach to exploring new ventures, according to the firm. Tiger Woods and Rory McIlroy are co-founders who provide athletic and brand credibility, but McCarley is the operational executive shaping the firm's league-launch pipeline. The firm's structure suggests McCarley holds final decision authority on which sports formats get developed and capitalized.
Is TMRW Sports structured as a single family office or does it operate more like a venture firm?
TMRW Sports is neither. It functions as an operating company and league foundry that conceives, builds, and launches new sports leagues like TGL presented by SoFi. While it may take on external capital partners for each property, its core activity is creating and managing live sports properties, not deploying a blind pool of LP capital into third-party ventures.
Does TMRW Sports participate in fund commitments or only direct operating ventures?
Based on the firm's public disclosures, TMRW Sports focuses exclusively on creating and operating its own league-scale ventures, such as TGL and a professional flag football league with the NFL. There is no indication the firm makes fund commitments to external GPs or acts as a limited partner in traditional funds.
How is TMRW Sports related to the PGA TOUR and the NFL?
The PGA TOUR is a backing partner for TGL presented by SoFi, TMRW Sports' debut primetime golf league. Separately, the NFL is partnering with TMRW Sports to launch a new professional flag football league. In both cases, TMRW Sports is the league operator, with the established sports organizations acting as strategic and institutional partners.
Where does the underlying wealth come from?
The underlying wealth is not publicly disclosed. The firm was co-founded by Tiger Woods and Rory McIlroy, who have each built substantial personal fortunes through their golf careers and business ventures. Woods operates TGR Ventures, and McIlroy operates Symphony Ventures, which likely contributed to initial seed capital alongside outside strategic investors.
What is TMRW Sports' known posture on co-investments alongside external GPs?
TMRW Sports has not disclosed a co-investment program for external GPs. The firm's known external capital relationships are strategic partnerships tied to specific leagues, such as Alex Morgan's Trybe Ventures serving as lead capital partner for the women's golf property WTGL. These appear to be direct project-level capital partnerships rather than fund co-investment vehicles.
Does TMRW Sports maintain philanthropic structures, and how are they separated?
The firm's website does not indicate a dedicated TMRW Sports philanthropic vehicle. The co-founders operate their own separate vehicles — Tiger Woods' TGR Foundation and Rory McIlroy's philanthropy — but TMRW Sports itself appears focused on commercial league operations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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