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TOCA Football
Eddie Lewis founded TOCA Football after a professional career that included stints in MLS, the Premier League, and two World Cup appearances for the US...
TOCA Football
Eddie Lewis founded TOCA Football after a professional career that included stints in MLS, the Premier League, and two World Cup appearances for the US Men's National Team. The company's origin traces to Lewis's college days at UCLA, where he practiced with a tennis ball against a garage wall — a method he later formalized into a training system. No founding year is publicly disclosed. TOCA operates indoor soccer training centers across the United States, Canada, and Mexico. Each center offers kids classes for ages 1–13, private 1:1 training for ages 7 and up, adult pickup soccer, and leagues. The training is augmented by proprietary technology, though the firm does not specify the technology's nature beyond 'tech-enhanced.' The company targets recreational and competitive players across all skill levels, with no announced focus on other asset classes. In 2025, CEO Yoshi Maruyama was named an EY US Entrepreneur Of The Year 2025 Pacific Southwest Award finalist. TOCA also announced a partnership with Mini Melts USA as its official beaded ice cream partner. The firm has raised outside funding to accelerate global expansion, though no deal size or investor names have been disclosed. Team size and additional offices are not publicly available. TOCA's structural differentiator is its founder-led, tech-enhanced training methodology derived from Lewis's own playing career — a rare case of a professional athlete translating a personal practice technique into a commercial, scalable indoor sports franchise. The company operates through company-owned centers, not franchising, and targets growth via capital raises rather than organic expansion alone. No family-office or institutional-manager structure has been disclosed.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Costa Mesa
Corporate office
Costa Mesa, CA, United States
Principals
Eddie Lewis
Founder
Yoshi Maruyama
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at TOCA Football?
Yoshi Maruyama serves as CEO and is the named executive for the company. Founder Eddie Lewis remains involved as the originator of the training methodology, though his current role is not publicly defined. No CIO or investment committee structure has been disclosed.
How does TOCA Football source proprietary deal flow?
TOCA does not appear to operate as an investment firm or family office — it is an operating company focused on soccer training centers. There is no disclosed deal-flow function. The company raises outside capital for expansion, but its core business is operating centers, not deploying capital.
Is TOCA Football structured as a single family office or does it operate more like a venture firm?
TOCA Football is an operating company, not a family office or venture firm. It runs soccer training centers. The firm has raised external funding to scale, but no information suggests it manages capital for any family or outside LPs as a core activity.
What investment stages does TOCA Football typically target?
TOCA does not invest in other companies — it is the recipient of investment. The firm seeks growth capital to open new centers. No preferred stage or sector focus has been disclosed beyond soccer training infrastructure.
Which sectors does TOCA Football explicitly avoid?
As an operating company in recreational sports and training, TOCA does not have a disclosed avoidance list. It does not appear to engage in financial investing, technology development outside its proprietary training system, or real estate development beyond its centers.
How is TOCA Football related to any parent or related vehicle?
No parent company, sibling entity, or spinout has been disclosed. TOCA Football appears to be a standalone corporation, not owned by a larger family office or investment conglomerate.
Where does the underlying wealth at TOCA Football come from?
TOCA Football does not manage external wealth. It is an operating business whose origin was self-funded by founder Eddie Lewis, a former professional soccer player, and later supplemented with outside venture funding (per the firm, 2025). No single-family-office or multigenerational-wealth context applies.
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