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Touchstone Capital
Touchstone Capital is a private equity firm based in Austin, US. It focuses on venture capital investments. The firm has a team of four, including two...
Touchstone Capital
Touchstone Capital is a private equity firm based in Austin, US. It focuses on venture capital investments. The firm has a team of four, including two investment professionals.
General information
Firm type
Private Equity
Year founded
1994
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
Peter Freeland
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Touchstone Capital?
Peter Freeland leads Touchstone Capital as Managing Partner and makes investment decisions alongside a small partnership team. The firm operates with a flat decision-making structure typical of concentrated venture platforms, where all partners participate in diligence and portfolio support.
How does Touchstone Capital source proprietary deal flow?
Touchstone sources deal flow through local operator networks in Texas and the central US, including relationships with serial founders, university spinout ecosystems, and regional accelerator programs. The firm's geographic focus on non-coastal markets reduces auction pressure and creates proprietary sourcing advantages that coastal firms cannot easily replicate.
Which sectors does Touchstone Capital explicitly avoid?
Touchstone avoids deep-tech hardware, biopharma, and consumer-facing applications. The firm concentrates on B2B software, fintech, and digital health — sectors where enterprise sales cycles and regulatory dynamics reward experienced operating partners who can support founder go-to-market execution.
What is Touchstone Capital's geographic investment focus?
Touchstone concentrates its investments in Texas and the central United States, with selective participation in coastal rounds when the sector and stage align with its B2B software and fintech expertise. The firm's single-office structure in Austin reinforces its thesis that high-quality B2B companies can be built and scaled outside traditional venture hubs.
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