Private Equity

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Touchstone Capital

Peter Freeland's Austin-based venture firm deploys concentrated capital into early-stage B2B software, fintech, and digital health companies.

Touchstone Capital logo

Touchstone Capital

Touchstone Capital is a private equity firm based in Austin, US. It focuses on venture capital investments. The firm has a team of four, including two investment professionals.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Austin

Corporate office

Austin, TX, United States

Principals

Peter Freeland

Managing Partner

Sector focus

Enterprise SoftwareFinTechDigital Health

Frequently asked questions

Who runs investment decisions at Touchstone Capital?

Peter Freeland leads Touchstone Capital as Managing Partner and makes investment decisions alongside a small partnership team. The firm operates with a flat decision-making structure typical of concentrated venture platforms, where all partners participate in diligence and portfolio support.

How does Touchstone Capital source proprietary deal flow?

Touchstone sources deal flow through local operator networks in Texas and the central US, including relationships with serial founders, university spinout ecosystems, and regional accelerator programs. The firm's geographic focus on non-coastal markets reduces auction pressure and creates proprietary sourcing advantages that coastal firms cannot easily replicate.

Does Touchstone Capital lead rounds or participate as a co-investor?

Touchstone typically leads or co-leads Seed and Series A rounds to secure meaningful ownership and board representation. The firm does not operate as a passive co-investor; its operating model requires active post-close engagement, making lead positions the natural structure.

Which sectors does Touchstone Capital explicitly avoid?

Touchstone avoids deep-tech hardware, biopharma, and consumer-facing applications. The firm concentrates on B2B software, fintech, and digital health — sectors where enterprise sales cycles and regulatory dynamics reward experienced operating partners who can support founder go-to-market execution.

What is Touchstone Capital's known posture on co-investments alongside external GPs?

Touchstone has not publicly disclosed co-investment relationships with external general partners. Given the firm's concentrated, lead-oriented strategy, co-investment is less central to its model than it would be for larger platform funds. When it does syndicate, it prefers to coordinate directly with other lead investors rather than participating as a passive co-investor.

Does Touchstone Capital maintain any philanthropic or adjacent vehicles?

There is no public record of a separate philanthropic foundation or adjacent vehicle operated by Touchstone Capital or Peter Freeland. The firm appears to maintain a single-vehicle structure with no disclosed family office, foundation, or fund-of-funds overlay.

What is Touchstone Capital's geographic investment focus?

Touchstone concentrates its investments in Texas and the central United States, with selective participation in coastal rounds when the sector and stage align with its B2B software and fintech expertise. The firm's single-office structure in Austin reinforces its thesis that high-quality B2B companies can be built and scaled outside traditional venture hubs.

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