Trade Commission of Spain in New York

Jose Rosello serves as the Trade Commissioner of Spain in New York, leading the office from its Chrysler Building headquarters at 405 Lexington Avenue. He reports through ICEX Spain Export and Investment to Spain's Secretary of State for Commerce. Katrin Naelapaa directs the Wines from Spain division, a promotional unit that operates as a distinct program within the commission's portfolio.

No. The Trade Commission of Spain in New York is a government economic development body, not an investment vehicle. It does not deploy capital into funds, startups, or real estate. Instead, it facilitates introductions between Spanish companies and US investors, organizes trade delegations, and provides market-entry services that can lead to private investment decisions.

The commission's programming spans food and beverage, real estate and interior design, technology, renewable energy, mobility, and media. Wines from Spain and the Interiors from Spain Collection represent two branded verticals. Technology missions typically cover software, fintech, and clean energy, often coordinated with SpainCap to match Spanish ventures with US venture capital firms.

SpainCap is Spain's national association of venture capital and private equity firms. The Trade Commission collaborates with SpainCap to introduce Spanish fund managers and portfolio companies to US limited partners and co-investors. This relationship lets the commission serve as a bridge between Spain's private capital ecosystem and US institutional allocators without operating a fund of its own.

Wines from Spain is a promotional division directed by Katrin Naelapaa that markets Spanish wine regions and producers to US importers, distributors, retailers, and media. The program sponsors the Specialty Food Association's Summer Fancy Food Show and organizes tastings in New York and other US cities, functioning as a soft-power channel that opens doors for broader trade conversations.

The commission operates from the 44th and 47th floors of the Chrysler Building at 405 Lexington Avenue. This space supports meetings, delegations, and promotional events. The Interiors from Spain Collection is also based in New York, providing a curated display of Spanish furniture and design for US architects and interior designers.

Deal flow originates from ICEX's global network of economic and commercial counselors, SpainCap's membership of venture and private equity firms, and the commission's own trade delegations. The office uses trade shows, industry association memberships, and diplomatic channels to identify US investors actively seeking European exposure and Spanish companies ready for US market entry, then matches them directly.