Bank / Wealth / TrustRIA · CRD 155013SEC-Registered

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TreeTop Wealth Management

TreeTop Wealth Management was established in 2010 by Daniel B. Kenney in Northfield, Illinois. The firm operates as a registered investment advisor, providing...

TreeTop Wealth Management logo

TreeTop Wealth Management

TreeTop Wealth Management was established in 2010 by Daniel B. Kenney in Northfield, Illinois. The firm operates as a registered investment advisor, providing financial planning and portfolio management services. Its client roster spans individuals, pension plans, trusts, and corporations, indicating a diversified advisory practice rooted in the Chicago metro area. Kenney's background includes prior roles in corporate financial analysis, which shaped the firm's analytical approach to client portfolios. The firm's strategy combines asset allocation modeling with individual security selection, typical of a traditional RIA serving mass-affluent and high-net-worth households. Public filings confirm TreeTop manages separate accounts and offers both discretionary and non-discretionary advisory services. The investment approach draws on fundamental analysis across equities, fixed income, and mutual fund structures, with an emphasis on long-term, goal-based planning rather than tactical trading. TreeTop maintains a lean structure consistent with a boutique advisory practice. Daniel Kenney leads the firm; Matthew J. Kenney serves as a wealth advisor, reflecting a family-operated model. The firm has no disclosed alternate investment vehicles or philanthropic entities. In recent regulatory filings, TreeTop reported serving fewer than 100 advisory clients, underscoring its small-scale, high-touch service model. What distinguishes TreeTop is its dual fiduciary role: the firm serves both retail individuals and institutional accounts like pension plans from one platform. This structure forces a discipline around documented investment processes and regulatory compliance that many similarly sized advisors avoid by staying purely retail.

General information

Firm type

Bank / Wealth / Trust

Year founded

2010

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Northfield

Corporate office

Northfield, IL, United States

Principals

Daniel B. Kenney

Founder & CEO

Matthew J. Kenney

Wealth Advisor

Frequently asked questions

Who runs investment decisions at TreeTop Wealth Management?

Daniel B. Kenney, the firm's founder and CEO, oversees investment strategy and portfolio management. Kenney has a background in corporate finance and holds the Series 65 license. The firm's small advisor headcount means investment decisions concentrate with him.

How does TreeTop Wealth Management charge for its services?

TreeTop primarily charges fees based on a percentage of assets under management, as is standard for RIA separate accounts. The firm also offers fixed-fee financial planning engagements and hourly consulting arrangements, per its regulatory disclosures. Specific fee schedules are disclosed in Form ADV Part 2A.

What client types does TreeTop serve?

TreeTop's client base includes individual investors, pension and profit-sharing plans, trusts, and corporations. This mix is broader than many RIAs of comparable size, which often focus exclusively on retail households. The inclusion of institutional retirement accounts imposes additional fiduciary and compliance obligations.

Is TreeTop an independent firm or part of a larger platform?

TreeTop operates as an independently owned RIA. Daniel Kenney controls the firm. It does not operate under a corporate parent, broker-dealer affiliation, or aggregator platform, which allows it to select external custodians and third-party managers without institutional constraints.

Does TreeTop offer proprietary investment products?

TreeTop does not manufacture or sponsor its own mutual funds, ETFs, or limited partnerships. The firm constructs portfolios using third-party securities and funds selected through fundamental research. This avoids the conflicts inherent in proprietary product distribution.

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