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Trulia
Trulia is a real estate technology platform aggregating property listings and neighborhood data. Owned by Zillow Group since 2015.
Trulia
Trulia was established in 2005 by Sami Inkinen, an engineer who previously co-founded the online marketplace heypal. The company launched as a property-search website with a focus on neighborhood-level analytics, including crime maps, school ratings, and commute times — features that distinguished it from earlier listing aggregators. Inkinen served as CEO until the firm's $3.5B acquisition by Zillow Group in early 2015 (per the Wall Street Journal, 2015). As a subsidiary, Trulia operates as a brand and data platform within Zillow Group's portfolio of real estate services. The company does not act as a principal investor; it generates revenue from advertising, lead generation, and subscription services for real estate professionals. The platform covers residential property listings across the United States, including all 50 states, with a user-facing website and mobile app. The firm's team size is not publicly disclosed, nor are individual professionals listed with Trulia-specific titles. Trulia does not maintain separate investment vehicles, philanthropic foundations, or operating companies. No recent operational events were captured; the firm's public profile has remained stable as an operating unit of Zillow Group. Trulia's structural differentiator is its focus on hyperlocal data in real estate listings — an area where its originators were early movers. Since its acquisition, however, it functions as a cost-center integration rather than an independently managed capital allocator. The firm maintains no disclosed AUM, deployment strategy, or institutional allocation posture.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Redwood City
Corporate office
Redwood City, CA, United States
Additional offices
Singapore · Palo Alto · San Francisco
Sector focus
Frequently asked questions
Is Trulia a family office or institutional allocator?
No. Trulia is a real estate technology company that operates a property-listing website and mobile app. It has no disclosed AUM, investment portfolio, or capital deployment activities. Since its acquisition by Zillow Group in 2015, it has functioned as an operating subsidiary focused on digital real estate services.
Who founded Trulia and when?
Sami Inkinen co-founded Trulia in 2005. Inkinen was previously a co-founder of heypal, an online marketplace. He served as CEO until Zillow Group acquired Trulia for approximately $3.5 billion in early 2015 (per the Wall Street Journal, 2015).
Does Trulia manage any investment funds or direct capital?
No. Trulia does not manage investment funds, make direct investments, or function as an institutional allocator of any kind. It is a revenue-generating software and advertising business. Its financial disclosures are consolidated under Zillow Group's public filings.
Where is Trulia headquartered and does it have international offices?
Trulia is headquartered in Redwood City, California, with additional offices listed for Singapore, Palo Alto, and San Francisco. The platform's listings are primarily concentrated in the United States.
What investment sectors or themes does Trulia focus on?
Trulia does not articulate an investment thesis or sector focus. As a technology company, its business centers on real estate data aggregation, advertising, and lead generation for residential real estate. The firm has no publicly stated interest in asset classes beyond its core platform operations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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