TurningArt

TurningArt sources from a network of more than 2,500 artists across the United States. The firm maintains a centralized catalog of over 50,000 pieces encompassing prints, originals, commissions and bespoke installations. This structure lets clients feature local artists in their spaces regardless of city, while the firm handles procurement logistics nationally.

It offers both. Clients can purchase artwork outright, commission new pieces, or use a lease-and-rotate program. The rotation model accounts for the majority of ongoing relationships; TurningArt reports that 90% of rotating clients renew annually and one in five expands their collection each year. Pricing is customized per project rather than published as a fixed menu.

The firm serves businesses, healthcare systems, hospitality groups, interior designers, institutional landlords and real estate developers. Confirmed clients span segments that prioritize curated physical environments: venture capital firm NextView Ventures, global consultancy Simon Kucher & Partners, life-science developer Longfellow Real Estate Partners, property manager JLL, and New England Cancer Specialists.

It operates as an art advisory and services company rather than a standalone gallery. The firm assigns each client a dedicated in-house Art Advisor and employs professional art handlers for delivery and installation. By combining curation, logistics, online voting tools and periodic rotation, it functions as an outsourced art-programming department for multi-site organizations.

TurningArt’s five-phase process starts with a consultation and complimentary proposal, followed by program design, curation using online gallery and voting tools, and finally professional installation. For rotating programs, art handlers refresh collections at a client-chosen frequency, which the firm says keeps spaces 'performing year after year.' The model is designed to require minimal client staff time after the initial design phase.

TurningArt operates nationwide. Its artist network is distributed across the United States so that any client site can feature work from the surrounding local community, and the firm coordinates installation logistics wherever the property is located. The company is headquartered in Boston but its client list and artist roster extend well beyond New England.

TurningArt places digital artwork on reception screens, lobby displays and wayfinding installations. A documented deployment at JLL used a large reception screen to showcase local digital artists while integrating building wayfinding information, demonstrating that the firm's curation extends beyond physical canvases to digital-native work.