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UBISOFT
Ubisoft, co-founded by Yves Guillemot in 1986, is a video game publisher behind Assassin's Creed and Far Cry operating 13 studios globally.
UBISOFT
Ubisoft was founded in 1986 by the five Guillemot brothers in Brittany, France. Yves Guillemot has served as CEO since the company's inception, steering it from a small distribution business to a publicly traded video game giant listed on Euronext Paris (UBI). The founding family maintains significant voting control through Guillemot Corporation. Ubisoft's strategy centers on developing large-scale action-adventure franchises through internal studios. Core asset classes include AAA game development, live-service gaming, and intellectual property licensing. The company operates across PC, console, and mobile platforms. Confirmed franchises include Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six (per the firm's annual reports). Geographic footprint spans 13 countries with studios from Paris to Montreal to Tokyo. The company employs over 20,000 people globally. Its Guillemot Corporation holding company concentrates family control. A recent operational event was the May 2025 announcement of a strategic partnership with Tencent to spin off parts of its intellectual property into a new subsidiary (per Bloomberg, May 2025). Ubisoft's structural differentiator is its founder-led, family-controlled governance within a publicly traded framework. The Guillemot family retains majority voting power through a dual-class share structure, giving them unusual autonomy among large-cap listed entertainment companies.
General information
Firm type
other
Year founded
1986
AUM
Undisclosed
Location
Region
Europe
Country
France
City
Paris
Corporate office
Paris, France
Additional offices
Cambridge, UK · Tokyo, Japan · New York, USA · Chertsey, UK · London, UK · Helsinki, Finland · Denver, USA · Washington, USA · Palo Alto, USA · Seoul, South Korea · Toronto, Canada · Redwood City, USA · Culver City, USA
Principals
Yves Guillemot
Co-Founder and Chief Executive Officer
Sector focus
Frequently asked questions
Who controls strategic decisions at Ubisoft?
Yves Guillemot, co-founder and CEO, has led Ubisoft since 1986. The Guillemot family holds majority voting power through a dual-class share structure, and Guillemot Corporation serves as the family's controlling entity. This structure insulates management from activist pressure relative to typical public companies.
How does Ubisoft generate returns for shareholders?
Ubisoft generates revenue from game sales (AAA titles like Assassin's Creed), live-service microtransactions (Rainbow Six Siege), and licensing deals. The company has focused on recurring revenue streams from live-service games in recent years. It reinvests heavily in internal development across its 13-studio network.
What is the Guillemot family's relationship to Ubisoft?
The Guillemot family, led by Yves Guillemot, founded the company and retains majority voting control through Guillemot Corporation. This holding vehicle concentrates the family's equity and voting power, giving them a permanent board influence. The family has historically resisted takeover attempts.
Does Ubisoft operate like a family office or an operating company?
Ubisoft is an operating company — a publicly traded video game publisher — not a family office. The Guillemot family's wealth is concentrated in Ubisoft equity, but no separate family office entity manages that wealth publicly. The family's Guillemot Corporation acts as a holding vehicle.
What investment stages does Ubisoft focus on?
Ubisoft is not an investment firm; it is a video game developer and publisher. Its capital allocation goes into internal game development, studio acquisitions, and IP development. The company has recently explored external partnerships like the Tencent IP spin-off to unlock value from its library.
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