Unacast

Unacast is an operating company, not an investment firm; it does not manage external capital. The seven principals listed on the company’s website — Jeff White, Thomas Walle, Tor Åge Ballo, Chris Gildea, Bridget Anderson, Arve Egil, and Kjartan Slette — run the business. Their specific titles and decision-making remits are not publicly disclosed on the site.

Unacast describes its data as coming from mobile devices and telecom partnerships, processed through a privacy-first framework that requires consumer permission. The firm cites integrations with cloud platforms and APIs, but does not name the specific telecom operators or app publishers that supply its raw signal feed. Its “Telco Data Processing” product line suggests it also helps carriers monetize their own location data.

The company markets itself as privacy-first and compliant with the world’s most stringent privacy laws, including GDPR. Its website states that data is collected with consumer consent and subject to strict governance standards. However, it does not publish audit reports or third-party certifications that independently verify those claims.

Yes. Through its “Data for Social Good” initiative, Unacast provides location datasets at a nominal cost to non-profits, NGOs, and government agencies. Use cases mentioned include wildfire evacuation modeling, public-health outreach, and urban infrastructure planning. The program is separate from the firm’s commercial data business, though the same underlying data assets appear to power both.

Unacast lists retail, real estate, telecommunications, supply chain, government, software, adtech, and consultancies as its target verticals. Its product portfolio is built around foot-traffic data, competitive intelligence, site selection, and audience targeting, making it especially relevant for any business with a physical presence or a need to understand real-world consumer behavior.