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Private EquityExempt Reporting Adviser · CRD 307308Private Fund Adviser

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Underdog Labs

Underdog Labs is a startup studio with locations in the SF Bay Area and New England. The firm has made 21 investments to date. Its most recent investment was...

Overview

Underdog Labs is a startup studio with locations in the SF Bay Area and New England. The firm has made 21 investments to date. Its most recent investment was in Pocket, a Pre-Seed round completed on March 30, 2026.

General information

Firm type

Private Equity

Year founded

2019

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Frequently asked questions

How does Underdog Labs differ from a traditional venture capital firm?

Underdog Labs is structured as a private equity firm, not a venture capital firm. While it operates in the same early-stage technology investment space, the private equity classification can carry different fund terms, holding periods, and governance expectations compared to standard 10-year venture partnerships. The exact operational implications are not publicly disclosed.

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