United Aqua Ltd

United Aqua Group (UAG) is the nation’s largest buying group and a leading group purchasing organization (GPO) for pool and spa professionals.

United Aqua Ltd

United Aqua Group (UAG) is the nation’s largest buying group and a leading group purchasing organization (GPO) for pool and spa professionals. It serves residential and commercial aqua experts including pool builders, retailers, and service companies. UAG partners with top product vendors to offer members innovative solutions and competitive pricing, and has more than 300 member companies from across the nation.

Website

unitedaquagroup.com

General information

Firm type

other

Year founded

1963

Location

City

Las Vegas

Principals

Craig Goodson

President

Len Fainer

Vice President

Sherry Ramsey

VP of Finance

Kyle Erwin

VP of Sales

Cindy MacLean

Director of IT Development & Operations

Brittany Burridge

Senior Marketing Manager

Craig Goodson

President of United Aqua Group

Sector focus

Pool and spa industry (residential and commercial)

Who runs investment decisions at United Aqua Ltd?

No named principal or investment committee member has been identified in public records. The firm does not appear to publish leadership information on any accessible platform.

How does United Aqua Ltd source proprietary deal flow?

No information exists about United Aqua Ltd's deal sourcing strategy. The firm has not disclosed partnerships, origination channels, or network affiliations in any publicly available document.

Does United Aqua Ltd participate in fund commitments or only direct deals?

No track record of fund commitments, direct investments, or co-investments has been identified for United Aqua Ltd in any public source.

What investment stages does United Aqua Ltd typically target?

United Aqua Ltd has not disclosed stage preferences. No public documentation references early-stage, growth, or late-stage investment activity.

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