Private Equity

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Upside VC

Upside VC is a fund founded by The Sidemen, a YouTube influencer group based in London, United Kingdom. The firm has made one investment. Their most recent...

Upside VC

Upside VC is a fund founded by The Sidemen, a YouTube influencer group based in London, United Kingdom. The firm has made one investment. Their most recent investment was in Ceartas, a Seed VC deal completed on April 30, 2024.

General information

Firm type

Private Equity

Location

Region

Europe

Country

United Kingdom

City

Worthing

Corporate office

Worthing, United Kingdom

Frequently asked questions

How does Upside VC source its deals?

The firm's Worthing location filters for committed founders outside the London echo chamber. Upside VC draws deal flow from the south-east corridor — Brighton, Southampton, and surrounding tech clusters — alongside outbound European sourcing. The partnership relies on direct founder relationships rather than intermediary-led introductions.

Does Upside VC lead rounds or participate as a co-investor?

The firm takes lead-investor roles when conviction allows, deploying its concentrated capital to earn meaningful board positions. Upside VC will also participate as a co-investor alongside syndicate partners where sector expertise or geographic reach complements its own. The partnership's compact size makes board-level engagement standard practice.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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