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V12 Data
V12 Data (PGM Solutions) is a U.S. marketing data firm providing omnichannel solutions, consumer and property data, and a Customer Marketing Platform.
V12 Data
V12 Data, known in the market as PGM Solutions, operates as a marketing data and technology provider headquartered in Matawan, New Jersey. The firm’s founding year and ownership structure are not publicly disclosed. PGM offers audience solutions built on data spanning over 250 million consumers, 214 million VINs, and 90% of U.S. properties. Its product suite includes a Customer Marketing Platform, email marketing, social media advertising, direct mail, and connected TV advertising. The firm's People Factors, Home Factors, and Auto Factors products connect identity, household, and vehicle data to help marketers target audiences. The firm also licenses data and provides data hygiene and append services. PGM operates primarily in the United States. The firm’s scale of operations is not publicly disclosed in AUM or revenue terms. PGM recently ranked among top performers in Truthset Q1 2026 Data Accuracy Results, according to its website. PGM differentiates itself by combining consumer, property, and vehicle data into a single identity graph, a structural approach it calls The Factors Suite. This vertical integration across data types is distinct from many data providers that focus on a single segment.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Matawan
Corporate office
Matawan, NJ, United States
Sector focus
Frequently asked questions
What kind of data does V12 Data provide?
V12 Data, operating as PGM Solutions, provides consumer, automotive, mover, and property data covering over 250 million consumers with 700+ attributes, 214 million VINs, and 90% of U.S. homes (per the firm's website).
Does V12 Data manage any investment capital, or is it solely a data services company?
V12 Data's website does not indicate that it manages capital for external clients. The firm appears to operate as a commercial data and marketing technology provider, not as an asset manager or family office.
Who owns V12 Data?
The ownership of V12 Data is not publicly disclosed. The firm's website does not list private equity or family office backing.
What products does V12 Data offer for marketers?
V12 Data offers audience solutions, data hygiene, data append, a Customer Marketing Platform, email marketing, social media advertising, direct mail, connected TV advertising, and managed services, all under the PGM Solutions brand.
What is PGM Velocity?
PGM Velocity is a customer data platform offered by V12 Data that helps clients unify and activate marketing data for omnichannel campaigns.
How does V12 Data differentiate its data from other providers?
V12 Data claims to connect identity, household, property, and vehicle data into a single view through what it calls The Factors Suite, rather than providing surface-level enrichment like many competitors.
Which industries does V12 Data serve?
V12 Data serves clients in consumer goods, automotive, home improvement, and insurance, based on its website case studies and product categories.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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