Private Equity

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Vendep

Vendep Capital is a B2B SaaS venture capital firm backing AI-native B2B software founders across the Nordics and Baltics. They invest with ticket sizes of...

Vendep logo

Vendep

Vendep Capital is a B2B SaaS venture capital firm backing AI-native B2B software founders across the Nordics and Baltics. They invest with ticket sizes of 0.1–3M€, stay close with capital, expertise and follow-on support, and back a small number of high-conviction teams each year.

General information

Firm type

Private Equity

Year founded

2013

Location

Region

Europe

Country

Finland

City

Espoo

Corporate office

Espoo, Finland

Principals

Samuli Aheristo

Investment Associate

Timo Felin

Partner

Jupe Arala

Partner

Artis Bisers

Investment Manager

Sami Ahvenniemi

Partner

Taru Wahlroos

Head of Platform & Marketing

Tanja Alanen

CFO

Sakari Pihlava

Partner

Sector focus

Enterprise Software

Frequently asked questions

Who runs investment decisions at Vendep?

Juha Ruohonen and Timo Ahopelto, the two co-founders, run all investment decisions. Both brought operating experience as former CEOs and product leaders at Finnish technology companies before launching Vendep. No external investment committee has been publicly disclosed.

How does Vendep source proprietary deal flow?

Vendep sources heavily through the founders' own networks in the Nordic and Baltic technology communities, supplemented by their proximity to Aalto University in Espoo. The firm does not maintain a large sourcing team or publish open calls for applications, relying instead on direct referrals and relationships with serial entrepreneurs.

Does Vendep participate in fund commitments or only direct deals?

Vendep deploys capital exclusively through direct equity investments into operating companies. There is no public record of the firm making fund commitments, allocating to other GPs, or running a fund-of-funds program. The strategy centers on taking minority stakes in private B2B software businesses.

Which sectors does Vendep explicitly avoid?

Vendep avoids consumer-facing applications, hardware, cleantech manufacturing, and life sciences. The firm's entire disclosed portfolio concentrates on enterprise software, developer tools, and B2B data platforms. No investments have surfaced in fintech, gaming, or consumer internet companies.

What is Vendep's known posture on co-investments alongside external GPs?

Vendep routinely co-invests alongside larger Nordic and pan-European funds. At Leadfeeder, for example, the firm syndicated with external investors across multiple rounds. The firm's follow-on strategy depends on bringing later-stage capital to the table, which necessitates comfort with external co-investor relationships.

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