Vendini

Overview

Vendini was originally a provider of event ticketing and box office software before being acquired by AudienceView in 2019. The combined company now operates under the AudienceView brand, offering ticketing platforms tailored for performing arts, theaters, sports, music venues and universities. Its product lineup includes AudienceView Professional, AudienceView Unlimited and AudienceView Campus, each designed for different segments of the live events industry. AudienceView's ticketing software handles online and box office sales, fundraising campaigns, CRM and reporting. The firm touts features such as customizable reporting, a CRM that consolidates ticket purchases and donations, and integration with consumer properties like TheaterMania and WhatsOnStage to help clients find new audiences. The platform serves clients in North America across genres and venue sizes. The AudienceView team includes over 80% of client-facing staff with live events or venue experience, per the firm's website. The company is headquartered in San Francisco and continues to support the legacy Vendini client base. No public disclosure of AUM, ownership structure or investment strategy was found. The firm's structural differentiator lies in its focus on the live events vertical — a niche where box office software requires deep domain knowledge and integration with fundraising and audience development. Its acquisition by AudienceView in 2019 consolidated two ticketing providers into a single platform, but the firm does not operate as an asset manager or investment vehicle.