VerifyMe, Inc.

VerifyMe, Inc.

VerifyMe, Inc. was founded in 2009 and operates as a technology company in the authentication and brand protection space. The firm went public in 2015, trading on the OTC Markets under the ticker VRME. Its wealth origin traces to its public listing and subsequent equity offerings, rather than a single family fortune. The firm's strategy centers on providing product authentication, serialization, and traceability solutions to manufacturers and brand owners. Asset classes include intellectual property licensing, software-as-a-service (SaaS) platforms, and hardware-based authentication markers. The company serves clients primarily in North America, with some international reach, particularly in pharmaceutical, consumer goods, and industrial sectors. Named portfolio customers have included major pharmaceutical companies and CPG brands, per public filings. VerifyMe employs a small team of engineers and business development professionals, headquartered in Rochester, New York, with an additional office in Los Angeles, California. The firm operates a wholly-owned subsidiary, TrustLabs, which was acquired in 2021 to bolster AI capabilities. Recent operational events include the June 2024 launch of a new mobile authentication app update per company press releases, though no major capital deployment or fundraising rounds have been disclosed in the last 24 months. A key structural differentiator is VerifyMe's public company status, which provides transparency through SEC filings and audited financials, unlike typical family offices. Its dual-brand operation—VerifyMe for physical product authentication and TrustLabs for digital identity—creates a hybrid business model that spans both physical and digital security markets.