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Vertical Demand

Automating your Customer's Engagement through text messaging. | While your product, price, and performance absolutely matter, the majority of businesses...

Vertical Demand

Automating your Customer's Engagement through text messaging. | While your product, price, and performance absolutely matter, the majority of businesses now differentiate themselves based on their Customers' engagement. We focus on providing the tools necessary to automate your Customer's engagement that current loan originations systems lack. Providing plug-ins for text messaging, credit card capture, reviews and surveys.

General information

Firm type

other

Location

Region

North America

Country

United States

Frequently asked questions

Is Vertical Demand a family office or an investment firm?

No. Vertical Demand is a software vendor that sells a digital engagement module to mortgage lenders. Its website describes a product — text messaging, payment processing, and review capture — with no mention of investment activities, portfolio holdings, or discretionary capital deployment.

Who founded Vertical Demand and who runs it?

No founders, executives, or principals are named on the firm's website or in any other publicly available source. The site provides only a toll-free phone number and a generic support email address, with no team page or leadership bios.

What does Vertical Demand's platform actually do?

The platform adds plug-in modules to a lender's existing loan origination system (specifically integrated with Encompass). It handles SMS communications with borrowers, captures credit card and ACH payments for loan fees, collects customer reviews and surveys, and delivers custom document workflows that can be signed electronically on a mobile device.

Does Vertical Demand manage any capital or make investments?

There is no evidence that Vertical Demand manages third-party capital, operates a family pool of assets, or makes direct investments. Its business model appears limited to selling software subscriptions to small and mid-sized mortgage lenders.

Where is Vertical Demand located?

The firm's website lists a United States toll-free number but provides no physical address, city, or state. No alternate offices or geographic details are disclosed.

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