VEST Her Ventures

The firm invests exclusively in early-stage technology companies with female founders. Its primary focus is seed-stage equity, targeting scalable businesses in enterprise software, fintech, digital health, and consumer technology. The mandate requires that women hold controlling equity and decision-making authority in portfolio companies.

The firm sources investments through a network concentrated in the central United States, including relationships with women-founder communities, university entrepreneurship programs, and regional accelerators. Its Oklahoma City base provides access to startups in under-covered geographies before they surface in coastal venture pipeline systems.

The firm invests across the United States and is not restricted to Oklahoma or the Midwest. However, its physical presence in Oklahoma City creates an informational and relationship advantage in central US markets that larger coastal funds rarely cultivate.

VEST Her Ventures targets formation and seed-stage rounds, typically as a lead or co-lead investor. The firm maintains reserves for follow-on investments in portfolio companies that achieve product-market fit and demonstrate capital-efficient growth trajectories.

The firm uses direct equity structures, often with board observation or advisory rights. It prioritizes positions that allow active engagement with founding teams during the critical early phases of go-to-market execution and initial fundraising strategy.