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Viant Technology
Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.
Viant Technology
Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
Irvine
Corporate office
2722 Michelson Drive Suite 100, Irvine, CA 92612, United States
Additional offices
New York, NY · Los Angeles, CA · Chicago, IL · Dallas, TX · Royal Oak, MI · Atlanta, GA · Minneapolis, MN · Boston, MA · Denver, CO · Wayne, PA
Sector focus
Frequently asked questions
What is the underlying source of Viant Technology's capital?
The available public record does not characterize Viant Technology as an investment manager or disclose any underlying wealth source. Its website describes a people-based digital advertising platform, and no fund structures, limited partners or managed-asset figures appear in the materials consulted.
Who runs Viant Technology?
No named principals appear in the scraped firm materials or in the Altss research record. The website's contact page fields product inquiries and media relations to a general intake form without listing any named executives.
Does Viant Technology manage external capital or operate as a family office?
Nothing in the available information points to capital management or family-office activity. All public-facing content frames the entity as a provider of advertising technology services, and no evidence of a deployment strategy, fund vehicles or investment team exists in the record.
How does Viant's people-based advertising differ from cookie-based targeting?
The firm's site promotes a solution built on a proprietary identity graph that maps verified consumer identities to their devices. This architecture aims to preserve audience targeting and measurement as third-party cookie infrastructure degrades, though the firm does not publicly detail the graph's data sources, match rates or scale.
Where is Viant Technology physically located?
The corporate office sits at 2722 Michelson Drive in Irvine, California. Additional US offices span New York, Los Angeles, Chicago, Dallas, Detroit, Atlanta, Minneapolis, Boston, Denver and Wayne, Pennsylvania.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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