VideoAmp

VideoAmp is an operating company, not an investment firm, so capital-allocation decisions rest with the CEO, CFO, and board. CEO Tony Fagan and CFO Brett Hughes shape financial strategy, while active founder Ross McCray retains a board seat focused on performance culture and capital velocity. The company disclosed a group of institutional backers but has not named a lead investment committee or single LP with decision rights.

VideoAmp replaces Nielsen's small-panel approach with a big-data pipeline that combines automatic content recognition (ACR) data from in-market smart TVs and set-top-box signals. Its VALID identity framework stitches those viewing records into a privacy-forward graph and routes them through a patented clean room, enabling advertisers to transact on advanced audience segments rather than standard age-and-gender demographics. Because the system ingests first-party data directly from media owners such as Paramount and NBCU, it can calibrate cross-platform reach and frequency in near-real time.

Both. VideoAmp positions its platform as a currency-grade alternative to legacy panel-based ratings, and it has been adopted as a transaction currency by Paramount, Warner Bros. Discovery, AMC Networks, and Weigel Broadcasting. Those agreements mean that media buyers and sellers can guarantee and invoice against VideoAmp's audience numbers in place of — or alongside — traditional Nielsen guarantees.

The platform ingests and harmonizes viewership from linear TV, connected TV (CTV), and digital video, giving advertisers a single cross-screen planning and measurement workflow. Its VXP planner integrates first-party data from publishers such as SiriusXM Media and National CineMedia, while the measurement engine attributes outcomes — from reach and frequency to sales lift — across those same channels.

Multiple senior leaders at VideoAmp held long-tenured measurement roles at Google. CEO Tony Fagan spent 15 years building advertising planning and measurement products there; CPO Josh Hudgins spent 11 years creating cross-screen and outcome-measurement platforms; and CTO Dustin Jackson led engineering for Ads Planning across Search, Display, and YouTube. The firm's architecture reflects that lineage, but VideoAmp is a standalone company with no disclosed ownership or operating link to Alphabet.

No philanthropic foundation, family-office vehicle, or separate investment entity is attached to VideoAmp in public disclosures. The company operates as a venture-backed technology firm with institutional investors and has not disclosed any sidecar fund or nonprofit structure.

National linear TV and connected-TV inventory can be guaranteed against VideoAmp currency at Paramount, NBCUniversal, Warner Bros. Discovery, and AMC Networks. On the local side, Weigel Broadcasting adopted VideoAmp as its first alternative currency provider, signaling expansion into local broadcast. Digital-video campaigns can also be measured and optimized through the platform, though the firm has not confirmed digital-only currency guarantees that mirror national TV agreements.