Bank / Wealth / TrustRIA · CRD 312323SEC-Registered

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Vita Planning Group

Vita Planning Group is a Washington-based registered investment advisor that appears to anchor its practice in retirement plan consulting, as evidenced by its...

Vita Planning Group logo

Vita Planning Group

Vita Planning Group is a Washington-based registered investment advisor that appears to anchor its practice in retirement plan consulting, as evidenced by its 401(k)-focused web presence. The firm serves a mix of individual clients, high-net-worth families, and corporate entities from its Pacific Northwest base, though its precise founding date and leadership structure are not a matter of widespread public record. The firm's stated service set spans financial planning, portfolio management, and estate planning, all delivered under an advisory fee model typical of independent RIAs. The firm's strategy centers on retirement plan design and management for small to mid-sized businesses, functioning as a third-party administrator or investment fiduciary for company plans. By capturing the employer-sponsored retirement relationship, Vita Planning Group positions itself to provide individual wealth management to plan participants and business owners alike, covering asset allocation, risk assessment, and distribution planning. The geographic focus appears concentrated in the greater Portland-Vancouver metropolitan area and broader Washington state. As a boutique advisory firm, Vita Planning Group's scale is not publicly disclosed. The firm does not maintain a significant LinkedIn presence, nor does it appear to publish thought leadership or investor letters — a profile consistent with a local, relationship-driven practice rather than a multi-office aggregator. No recent operational events, fund launches, or personnel moves have been reported in the financial press. Structurally, Vita Planning Group occupies a distinct niche as a specialist in qualified retirement plans — a segment that generates recurring, sticky revenue through plan-level advisory fees. Unlike generalist wealth managers that bolt on retirement services as an ancillary offering, Vita's entire outward identity is built around 401(k) plan management, which likely concentrates its client acquisition channels through business-to-business relationships with plan sponsors rather than individual retail solicitation.

General information

Firm type

Bank / Wealth / Trust

Year founded

2021

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Camas

Corporate office

Vancouver, WA, United States

Sector focus

Financial Services

Frequently asked questions

What core service anchors Vita Planning Group's practice?

The firm's primary identity is built around employer-sponsored retirement plans, specifically 401(k) consulting and management. Its domain name and public-facing materials suggest this is the central business line through which it acquires both corporate clients and individual wealth management relationships.

Does Vita Planning Group serve institutional clients or only individuals?

Vita Planning Group serves a dual client base: corporations and businesses as plan sponsors, and the individuals and high-net-worth families affiliated with those plans. The firm does not appear to market to large institutional allocators or operate pooled investment vehicles.

How does the firm generate revenue?

As a registered investment advisor, Vita Planning Group is compensated through advisory fees rather than commissions. Its retirement plan consulting likely generates recurring retainer or asset-based fees from plan sponsors, with additional wealth management fees earned from participant-level advisory services.

Is Vita Planning Group affiliated with a larger financial institution?

There is no public evidence of a parent company, aggregator backing, or broker-dealer affiliation. The firm appears to operate as an independent RIA headquartered in Vancouver, Washington.

What differentiates Vita Planning Group from generalist wealth managers?

Its structural focus on 401(k) plan consulting creates a business-to-business acquisition channel that generalist RIAs typically lack. By managing the retirement plan, the firm gains access to participants and business owners who often convert to full wealth management clients, creating an integrated pipeline effect.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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