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W11 Capital
W11 Capital is a venture capital firm that invests in early-stage startups with potential to disrupt industries and define emerging categories.
W11 Capital
W11 Capital is a venture capital firm that invests in early-stage startups with potential to disrupt industries and define emerging categories. Its flagship fund, Genesis, is the cornerstone of its investment strategy. The firm fosters long-term relationships with portfolio companies, providing financial support, strategic guidance, and mentorship, and focuses on disruptive technologies.
General information
Firm type
Private Equity
Year founded
2022
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
Jon Cholak
General Partner
Laurie Pinto
Senior Advisor
Alex Marquez
Advisory Board
Ira Ham
Advisory Board
Jason Lish
Advisory Board
Manoj Saxena
Advisory Board
Suzanne M. Klahr
Advisory Board
Jeff Green
Advisory Board
Sector focus
Frequently asked questions
What stage does W11 Capital typically invest at?
W11 Capital focuses on early-stage investments, primarily at the Seed and pre-Series A stages. The firm targets companies that have advanced beyond concept but have not yet raised large institutional rounds. This positioning lets W11 lead rounds at valuation levels that remain disciplined relative to later-stage entry points.
Which sectors does W11 Capital avoid?
W11 does not invest in consumer internet, consumer packaged goods, biotech, or therapeutics. The firm concentrates exclusively on enterprise technology, applied AI, and industrial or deep tech sectors. This sector focus reflects the technical background the firm seeks in founding teams and the B2B revenue models it prefers to underwrite.
How does W11 Capital source deals?
W11 sources deals through a network of operating advisors, serial entrepreneurs, and regional technology ecosystems in Texas and other secondary innovation hubs. The firm's Austin headquarters gives it direct access to founders emerging from the University of Texas, the city's startup events, and Texas-based accelerator programs. This regional origination model is a structural contrast to the competitive, often intermediated deal flow in coastal markets.
Does W11 Capital invest outside the United States?
W11's primary investment geography is North America, with a concentration in the United States. The firm focuses on companies headquartered in emerging technology corridors rather than traditional coastal hubs. There is no public record of mandate for direct investments in Europe, Asia, or Latin America as of mid-2025.
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