Asset Manager

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Webflow

Webflow is a visual web design platform founded by Vlad Magdalin in 2013, powering over 3.5 million users worldwide.

Webflow

Webflow is a provider of online ERP software. Founded in 2005, the company is based in Alkmaar, Netherlands. It offers tools for managing customer relationships, suppliers, products, purchases, sales, inventory, and production processes, as well as an e-commerce platform.

General information

Firm type

Asset Manager

Year founded

2013

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Vlad Magdalin

Co-Founder

Sector focus

Enterprise Software

Frequently asked questions

Who runs product and engineering strategy at Webflow?

Vlad Magdalin served as CEO and the primary strategic voice for product direction through at least mid-2023. The founding team — Magdalin, his brother Sergie Magdalin, and Bryant Chou — all held senior technical leadership roles from the company's launch in 2013, with Vlad acting as the public-facing principal on vision and fundraising.

Is Webflow a platform company or an investment firm?

Webflow is a software-as-a-service company, not an investment firm. It does not manage third-party capital or invest in external startups. Its 'deployment' is capital expenditure on its own product and team. The venture funding it has raised — $330 million from firms including Accel, Silversmith, and CapitalG — is invested entirely into growing its visual development platform.

How does Webflow generate revenue?

Webflow operates on a subscription model with tiered plans for freelancers, agencies, and enterprise teams. Revenue is also generated from hosting fees, e-commerce transaction percentages, and a marketplace where third-party designers sell website templates. The enterprise segment has been a stated growth priority since 2022.

What is the company's history with venture capital?

Webflow participated in Y Combinator in 2014, then raised a Series A from Accel in 2019. CapitalG and Silversmith Capital Partners led later rounds, with the most recent disclosed financing being a $120 million Series C in March 2022 that pushed its valuation to $4 billion. The company had earlier periods of profitability before accepting institutional capital.

Does Webflow have any philanthropic or community-focused vehicles?

Webflow has not publicly disclosed a corporate foundation or donor-advised fund. The company participates in community-building through its user conference, university partnerships, and open educational content rather than philanthropic grantmaking structures.

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