Wiivv Wearables Inc.

Wiivv Wearables Inc.

Wiivv Wearables was founded in 2014 by Shamil Hargovan and Louis-Victor Jadavji, emerging from a University of British Columbia entrepreneurship program. The firm never disclosed its wealth origin or investment returns, operating instead as a venture-backed consumer-goods startup rather than a traditional family office. The company raised roughly $5.5M in seed and Series A funding from investors including Strand Equity, SOSV, and the BDC Capital Industrial Innovation Venture Fund. Wiivv's core product line — custom 3D-printed insoles and sandals — relied on a smartphone app that captured foot measurements, then shipped directly to customers. The company targeted the United States and Canada as primary markets. By 2019, Wiivv had shipped over 50,000 pairs and claimed partnerships with orthopedic clinics and running stores. The firm maintained dual headquarters in Vancouver and Colombo, leveraging manufacturing and engineering talent in Sri Lanka. No additional offices or adjacent vehicles have been publicly identified. Wiivv Wearables structured itself as a technology company with a physical-goods manufacturing component, distinct from pure software or service-based startups. Its competitive advantage derived from its fit-scanning software and in-house 3D-printing capability, both of which required upfront capital rather than recurring revenue models. The firm ceased operations around 2020, with no recent public activity recorded.