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Will Ventures
Will Ventures, led by Brian Reilly and Isaiah Kacyvenski, is a $150M venture firm sourcing sports-adjacent startups through an athlete-powered network.
Will Ventures
Will Ventures is an SEC-registered investment adviser in Boston, MA, registered since 2020. It is based in Boston.
General information
Firm type
Venture Capital
Year founded
2018
AUM
$150M - $250M (Altss estimate)
Location
Region
Latin America
Country
United States
City
Boston
Corporate office
Boston, MA, United States
Additional offices
Los Angeles, CA · New York, NY · Chicago, IL
Principals
Brian Reilly
Co-Founder & Managing Partner
Isaiah Kacyvenski
Co-Founder & Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Will Ventures?
Co-founders Brian Reilly and Isaiah Kacyvenski serve as managing partners and lead the investment committee. Reilly, a former Harvard football captain, and Kacyvenski, a former NFL linebacker, built the firm's strategy around athlete-sourced deal flow. Both partners actively participate in sourcing and diligence. The firm maintains a flat partnership structure concentrated in Boston.
How does Will Ventures source proprietary deal flow?
Will Ventures sources deals through its athlete network — a community of professional and former collegiate athletes who identify startups building products relevant to sports, fitness, and human performance. This network functions as both a deal-referral system and a diligence resource. The firm's general partners, themselves former athletes, access locker-room and training-facility relationships that conventional venture firms cannot easily replicate.
Is Will Ventures a single family office or a venture firm?
Will Ventures operates as a traditional venture capital firm raising committed capital from external limited partners, not a single-family office. Fund II closed in January 2022 at $150 million with backing from institutional investors, sports team owners, and professional athletes. The firm is structured as an SEC-registered investment adviser.
Does Will Ventures participate in fund commitments or only direct deals?
Will Ventures makes direct early-stage and seed investments in portfolio companies. The firm does not publicly market a fund-of-funds strategy or participate materially as a limited partner in other venture vehicles, focusing its capital on primary equity rounds in sports-adjacent technology startups.
What investment stages does Will Ventures typically target?
Will Ventures concentrates on seed and early-stage rounds, occasionally participating in Series A financings. The firm writes initial checks typically in the $500,000 to $3 million range, reserving capital for follow-on investments in select portfolio companies. The strategy targets capital-efficient businesses where athlete networks accelerate product adoption and distribution.
Which sectors does Will Ventures explicitly avoid?
Will Ventures has not publicly marked any sector as explicitly excluded. However, the firm's sports-adjacent mandate suggests low exposure to enterprise infrastructure, hard tech, and biotech where athletic insight provides minimal sourcing or diligence advantage. The portfolio clusters in consumer-facing applications of digital health, media, and wearable technology.
How are Will Ventures' athlete relationships structured vis-à-vis the investment process?
Will Ventures' athlete relationships operate informally as a sourcing and diligence network rather than a structured advisory program. The firm does not disclose a standardized compensation or equity-sharing mechanism for athlete referrals. The co-founders' own athletic backgrounds at Harvard and in the NFL underpin the network's credibility and operational cadence.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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