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Evolution Motion Solutions
Matt Oldroyd leads Evolution Motion Solutions, the 2024 Platte River Equity roll-up of Womack and Morrell — a 22-branch industrial automation distributor.
Evolution Motion Solutions
Evolution Motion Solutions is changing the way the world moves in the motion controls industry, delivering efficiency, reliability, and performance.
General information
Firm type
Asset Manager
Year founded
2024
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Farmers Branch
Corporate office
13835 Senlac Dr, Farmers Branch, TX 75234, United States
Additional offices
Hoover, AL · Glendale Heights, IL · Noblesville, IN · Wilmington, MA · Midland, TX · Houston, TX · Salt Lake City, UT · Windsor, Ontario, Canada · Grand Rapids, MI · Weidman, MI · Parkville, MO · Maumee, OH · Oklahoma City, OK · Tulsa, OK · New Braunfels, TX
Principals
Matt Oldroyd
Chief Executive Officer
Bob McGahan
Chief Financial Officer
Brandon Long
Chief Operating Officer
Kevin Kampe
President, Mobile South & Heavy Industrial
Mark Majewski
President, Factory Automation
Mark Garrett
President, Mobile North
Sector focus
Frequently asked questions
Who runs investment decisions at Evolution Motion Solutions?
Evolution is an operating company, not an investment fund, so capital allocation decisions sit with the executive leadership team under CEO Matt Oldroyd, subject to oversight by private equity sponsor Platte River Equity. Platte River Equity acquired Womack Machine Supply in 2023 and merged it with Morrell Group the same year, retaining the existing management to run day-to-day operations (per the firm, 2024).
How is Evolution Motion Solutions structured — as a distributor, an engineering firm, or both?
Evolution operates as what it calls an 'Engineering Partner, Systems Integrator, and Value-Add Distributor' (ESV). The company supplies hydraulic, electromechanical, pneumatic, and automation components from manufacturers like Bosch Rexroth and Emerson AVENTICS while simultaneously providing concept engineering, legacy system integration, and on-site application support — making it a hybrid service-and-distribution business rather than a pure reseller (per the firm website, 2024).
Is Evolution Motion Solutions a family-owned business?
No. Womack Machine Supply was founded as a family enterprise by R. C. T. Womack in 1944, but control shifted when Denver-based private equity firm Platte River Equity acquired the company in 2023 and combined it with Morrell Group to form Evolution Motion Solutions (per the firm's timeline, 2024).
What is Evolution's relationship with Platte River Equity?
Platte River Equity, a Denver-based private equity firm focused on industrial and business services companies, acquired Womack Machine Supply in 2023, then immediately added Morrell Group to the platform before rebranding the combined entity as Evolution Motion Solutions in 2024 (per the firm, 2024).
Does Evolution Motion Solutions maintain any government or defense-focused operations?
Yes. The firm operates both Womack Defense and Morrell Defense as dedicated verticals serving public-sector and defense clients, a structure that predates the 2024 rebrand and remains part of the combined entity's go-to-market footprint (per the firm, 2024).
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