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World Wide Packaging
World Wide Packaging supplies packaging, formulations, and accessories to the global beauty industry from facilities across North America, EMEA, and APAC.
World Wide Packaging
World Wide Packaging (WWP) is a global supplier of packaging, formulations, and accessories for the beauty industry. The firm's operations span rigid and flexible packaging manufacturing, formulation development, and accessory design, with facilities in China, South Korea, the United States, and France. WWP's headquarters are in Suzhou, China, with additional locations in Taicang, Shanghai, New Jersey, Los Angeles, Seoul, and Lyon. WWP develops packaging and formulations across categories including airless pumps, lipstick tubes, body sticks, and solid fragrances. Notable products include a patent-pending self-sealing airless pump, the Eco-Pac Tube, ColorVue Lipstick, and a solid fragrance technology called Es·sence powered by Scentinvent Technologies. The firm has received recognition: the 2021 Global Beauty Wellness Award for the Refill Revolution Multi-Use Body Stick, a 2020 Spark Design Award for the Eco-Pac Tube, and a Pentawards 2021 Silver Award for ColorVue Lipstick. WWP serves clients across the Americas, Europe, and Asia. The firm employs a worldwide team of beauty experts across its locations but does not disclose total headcount. It actively develops innovations such as the micro-encapsulated Hydro Finish powder and the Frida Kahlo Signature Box. No recent operational event from the last 24 months has been publicly disclosed. As a private packaging and formulation company, WWP operates as an industrial supplier rather than a traditional investment entity. Its structural differentiator is the integration of packaging manufacturing, formulation development, and design innovation under one umbrella, providing a single-source solution to beauty brands — a model uncommon among packaging firms that typically specialize in one segment.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
China
City
Suzhou
Corporate office
Suzhou, Jiangsu, China
Additional offices
New Jersey, United States · Los Angeles, United States · Seoul, South Korea · Shanghai, China · Lyon, France · Taicang, China
Sector focus
Frequently asked questions
What does World Wide Packaging actually do?
World Wide Packaging supplies packaging, formulations, and accessories to beauty brands globally. It offers rigid and flexible packaging, airless pump technology, lipstick tubes, body sticks, solid fragrances, and accessories. The firm also provides in-house formulation and design services, with manufacturing and innovation hubs in China, South Korea, the United States, and France.
How does WWP differentiate from other beauty packaging suppliers?
WWP claims to differentiate through its full-service model that combines packaging, formulation, and accessory development under one roof. The firm highlights patent-pending technologies like a self-sealing airless pump, and innovations such as Es·sence solid fragrance. Its global footprint with locations in Asia, North America, and Europe allows localized support to clients.
Is World Wide Packaging a family office?
No. World Wide Packaging is a packaging and formulation supplier to the beauty industry, not a family office or an investment firm. The company operates manufacturing and design facilities and serves clients across the Americas, Europe, and Asia. Its ownership structure is not publicly disclosed.
Where are WWP's manufacturing and design locations?
WWP reports locations in New Jersey and Los Angeles (United States), Seoul (South Korea), Shanghai and Suzhou (China), and Lyon (France). Its rigid packaging plant is in Taicang, China, and its flexible packaging plant is in Suzhou. A Design Innovation Hub is located in Shanghai.
Does WWP disclose financial or ownership data?
World Wide Packaging does not publicly disclose ownership, revenue, or AUM figures. The firm is privately held. All information about its operations, products, and locations comes from its corporate website.
Which product innovations has WWP won awards for?
WWP's Eco-Pac Tube won the 2020 Spark Design Award, and its ColorVue Lipstick received a 2021 Pentawards Silver Award. The Refill Revolution Multi-Use Body Stick won the 2021 Global Beauty Wellness Award. The company also developed Hydro Finish micro-encapsulated powder and a patent-pending self-sealing airless pump.
What sustainability initiatives does WWP promote?
WWP states a commitment to sustainable packaging, social responsibility, and inclusive design. Its product lineup includes refillable body sticks and recyclable tubes. The firm positions ‘Purpose’ pillars around sustainable solutions, social responsibility, and inclusive diversity, though specific sustainability metrics are not disclosed.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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