Yellow

Yellow

Yellow operates as a pre-seed venture firm forged inside the Glovo ecosystem. Co-founders Oscar Pierre and Sacha Michaud, alongside Adam Lasri, built the vehicle to back founders at the earliest stage — what they call “Day Zero” — drawing directly on their decade-plus of shipping and scaling at one of Europe's most aggressive consumer-tech logistics companies. Yellow writes €500,000 tickets into pre-seed rounds, targeting founders across the continent. They don't require a data room to engage. The portfolio mixes horizontal AI infrastructure — from MCP-server orchestration to voice agents — with vertical-industrial plays in manufacturing ERPs, energy data platforms, and auto-industry operating systems. Confirmed positions include a B2B healthcare marketplace and an AI-native private bank. Geographic reach extends to founders across Europe, supported by a network of 20-plus scale-up founders and 25 entrepreneurial families who open B2B commercial doors in the earliest go-to-market motions. Co-founders Pierre, Michaud, and Lasri anchor the investment team alongside Principal Victor Navarro and Senior Associate Camille Cros. Yellow's model fuses investing with an operator-led Founder Playbook organized around three pillars: operational insights from active Glovo leadership, cross-European commercial access through the firm's family and founder networks, and equity-storytelling craft drawn from Glovo's own billion-euro fundraising journey. The firm does not publish headcount, AUM, or total deployment. The firm's structural distinction is its origin inside a live, scaled operating company. Most pre-seed vehicles sell network access; Yellow's general partners are still running Glovo while deploying Yellow's capital, meaning portfolio founders get real-time commercial introductions from operators who are accountable for a multi-billion-euro P&L. This concurrent operator-investor posture differentiates the firm from institutional managers who sit outside the operating trenches.