Private Equity

Updated:

Yellow

Yellow is an SEC-registered investment adviser in Boston, MA, registered since 2013. The firm manages approximately $2.4 billion in regulatory assets.

Yellow logo

Yellow

Yellow is an SEC-registered investment adviser in Boston, MA, registered since 2013. The firm manages approximately $2.4 billion in regulatory assets. It has 22 employees and 22 investment advisers.

General information

Firm type

Private Equity

Year founded

2023

Location

Region

Europe

Country

Spain

City

Boston

Corporate office

Barcelona, Spain

Principals

Adam Lasri

Co-Founder & General Partner

Oscar Pierre

Co-Founder & General Partner

Sacha Michaud

Co-Founder & General Partner

Victor Navarro

Principal

Camille Cros

Senior Associate

Sector focus

Enterprise SoftwareAI/MLFinTechInsurTechIndustrial TechPropTechEnergy Transition & RenewablesEducationHealthcare Services

Frequently asked questions

Who runs investment decisions at Yellow?

Investment decisions sit with the three Co-Founder & General Partners: Oscar Pierre, Sacha Michaud, and Adam Lasri. They are supported by Principal Victor Navarro and Senior Associate Camille Cros. The firm does not disclose an investment committee structure, but its website positions the general partners as the central decision-makers.

How does Yellow source its deal flow?

Yellow's deal flow runs heavily through its network of 20-plus European scale-up founders and 25 entrepreneurial families behind global multinationals. Because the general partners are also active founders at Glovo, much of the sourcing is relationship-driven, with founders reaching operators who are still in the scaling trenches rather than through a traditional institutional origination channel.

Is Yellow a fund or does it operate more like a syndicate?

Yellow describes itself as a pre-seed venture capital firm, not a rolling syndicate. It deploys a standard €500,000 pre-seed ticket into each investment. The firm doesn't publicly disclose whether it pools capital into a committed fund vehicle or invests via special-purpose structures, but its recurring ticket size and team structure point toward an institutional fund format.

Which sectors does Yellow explicitly avoid?

Yellow has not published a negative investment list, but the firm's stated approach is stage-driven rather than sector-prescriptive. The portfolio is heavy on enterprise software, AI/ML, insurtech, industrial tech, proptech, and energy — sectors where B2B commercial introductions from the Glovo network create genuine advantage. Consumer-social or hardware-heavy deep tech appears absent from its named portfolio companies.

What is Yellow's relationship to Glovo?

Yellow was founded by Glovo's co-founders Oscar Pierre and Sacha Michaud, alongside Adam Lasri. The general partners continue to run Glovo, a delivery and logistics platform doing roughly €8 billion in topline across 25 countries on three continents. Yellow is a separate legal entity, but the firm's commercial access and operating playbook are built directly on the Glovo leadership team's ongoing experience and relationships.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on private equity firms?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Boston Private Equity profiles